Inspired by what an “off-duty Royal” would dress like, Massimo Giorgetti cleverly joined athleticism and aristocracy in his Autumn/Winter 2017 collection. Silk scarves and tweed ensembles created looks that Queen Liz would surely approve of, while pairing looks with track pants and trainers meant that everything remained completely wearable. Incorporating the best elements of formal and informal wear, it was a match made in heaven.
The collection showed a snapshot of an upcoming, larger collaboration with sportswear titans, Diadora. The looks combined Diadora sneakers with MSGM’s signature style and logo. It was simple, and oh so effective. We can’t wait to see the full collaboration!
The spark that most caught our attention had to be the overwhelming cool factor. Cooler than cool, it was ice cold. The MSGM and Diadora partnership created a lineup to appeal to a younger, street-savvier market. And with looks that ooze street appeal, there’s no doubt that all the cool kids will be snapping this look up.