Wonderland.

Spotlight: Stüssy

We spotlight some of the brands available at the Wonderland pop-up shop. Next up: Stüssy.

All good brands have an instantly recognisable logo, and when it comes to Stussy, the hand-scrawled surname of founder Shawn Stussy is pretty much the brands defining feature.

Birthed when surfing star Stussy started printing his surname onto tees, shorts and caps, the iconic scribble quickly found it’s way onto both sides of the Atlantic. Alongside his partner Frank Sinatra Jr (no relation to the king of swing!), the duo developed a multi-million pound company with an ever-increasing string of adoring fans.

Their simplistic designs, primarily decorated with their iconic logo, have became a firm fave amongst subcultures including surfers, skaters and punks. They’ve further solidified their status as a global brand by securing successful collaborations with heritage heavy Dr. Martens and sportswear superpower Nike.

Currently specialising in recognisable and ever-relevant tees, sweaters, jackets and accessories, selected items will be available at Wonderland‘s new pop-up shop at 192 Piccadilly, London.

Words
Ryan Cahill
Spotlight: Stüssy

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