Wonderland.

Sergio Rossi SS17 'Magic Kingdom'

Down the rabbit’s hole we go with Sergio Rossi’s enchanting video for SS17: ‘Magic Kingdom’.

Fashion and fairytales always go well together. Sergio Rossi’s latest video is just another reason why we love the Italian label so much. It’s an ode to the art that is shoe making, focusing on the different steps of the creative process in the San Mauro Pascoli factory, from the vision and sketches to the final product. We join princesses Alice, Jas and Bianca (maybe the three most gorgeous monarchs of all time?) as they explore the fairy land factory where artisans have been creating Sergio Rossi footwear for the past 50 years, desperately searching for their own unique pair of shoes. Director Bruno Miotto takes us to a kingdom of white rabbits, heart of cards, poison apples and miniature doors. Oh, and killer shoes.  Yaaas.

Words
Elly Arden-Joly
Sergio Rossi SS17 'Magic Kingdom'

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