Wonderland.

MIU MIU MIUSIC 2.0

Take a kaleidoscopic journey with Miu Miu’s new video app.

As if the original wasn’t quite multi-colored enough for us, the new version of the Miu Miusic app has been revamped with fresh tunes, novel artwork, and the latest runway looks – what more can we ask for? The app’s unique aesthetic feels like the offspring of a flower child and an explosion in a paint factory (in the best possible way.) The clips and backgrounds are all highly textured with dazzlingly colourful geometric shapes and patterns, almost MTV 90’s graphics vibes.

The Miu Miu app puts creative power in the hands of its users, allowing us to design 20 second video sequences. Lucky for us the app has a super sleek, easy to use layout (let’s face it, new apps can be more than scary). You design your video around your current mood – Body Heat, Midnight Run, Love Sauce or Void Disorder – pair it with your choice of track and visuals inspired by the AW16 collection. The tracks for Miu Miusic 2.0 by Miu Miu collaborator Frédéric Sanchez, with the help of some of the world’s most talented up and coming artists. We can’t stop playing with this app, if only getting ready IRL was this animated!

Words
Elly Arden-Joly
MIU MIU MIUSIC 2.0

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