Wonderland.

Miu Miu CustoMIUzation

Kill them with cuteness thanks to Miu Miu’s new playful, patch-filled CustoMIUzation project.

Remember back in school when you took every opportunity to decorate absolutely anything that you came in contact with? We’re talking bags decked out in patches and folders plastered with stickers. Missing the glory days? Well prepare for a blast from the past because Miu Miu is catapulting you back into your childhood, only now it looks much more chic and sophisticated. Presenting the Miu Miu CustoMIUzation project: giving you the opportunity to patch the life out of your bag just like you used to, except now it’s a Miu Miu bag, and now it looks glorious.

For the first time ever, the renowned brand is giving clients the ability to personalize (custoMIUze, to be precise) bags with a ton of cheery, scrumptiously adorbs patches. This once in a lifetime opportunity is being held at the Miu Miu Bond Street store from the 16th September. Sadly, this project is only around for a limited time, so ditch the heels girls, cause it’s about to get messy. Take your pick from precious bags in madras leather and denim, but choose quickly because the number of bags available for custoMIUzation is extremely limited. Your bag will be personal to your taste and no other bag will exist like it in the world; talk about an exclusive one-of-a-kind!

You’re sure to feel like a kid in a candy store with the huge variety of patches available to choose from. The patches come in sickeningly sweet words and symbols like LOVE, KISS, FOREVER and Miu Miu’s classic, brightly coloured stars. Other designs include reinventions of varsity designs from Miu Miu’s AW16 ready-to-wear collection. You’ll be a regular Cher Horowitz with your flirty and painfully girly bag, blinding everyone with bright colours and more-is-more details. The event is so special that a dedicated artisan was flown straight from Italy, in order to heat seal the patches on to each bag. The whole process will take approximately 30 minutes to complete, which is the perfect amount of time for you to get some new threads to match your fresh, new and improved arm candy. Yum.

Words
Mariah Rosslee
Miu Miu CustoMIUzation

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