With a longstanding rep as the clothing of choice for #lad (in the best way) musicians, it’s no surprise that Ben Sherman and The Carnabys have formed a partnership. Synonymous with the sound of British guitar bands since the 60s, you’ll have seen Ben Sherman on the likes of The Jam, Madness, Oasis and Blur. Now, it’s the turn of the younger generation.

The youngest EVER patrons of the Music Venue Trust, The Carnabys have been smashing their way through the often unforgiving musical ranks since the beat 12,000 other acts in 2013, winning Hard Rock Rising 2013. Since, the five-piece have been selling out the most iconic venues in London (KOKO, The Jazz Café: you name it, they’ve filled it) and have shared a stage with the industry’s greats, including living legends Lenny Kravitz and Debbie Harry.

Coming next month, their new album Too Much Never Enough will support the Music Venue Trust with their Save Live Music initiative and alongside Elbow, Slaves and Frank Turner, they’re working to halt the extinction of live British music. Need we remind you how many music venues and clubs are closing each week? A worthy cause if we ever did see one. Do your bit simply by pre-ordering Too Much Never Enough now and all the profits will go straight to the charity.

Speaking about their partnership with Ben Sherman Jack Mercer, lead singer of The Carnabys says: “It’s absolutely fantastic for all five of us. Ben Sherman has been a big part of the UK rock scene for decades now; some truly amazing bands have worn their clothes. Bands who, like us, started out playing tiny venues as often as they physically could.”

With not only the backing of Ben Sherman but also the Music Venue Trust, you can expect to see a lot more of these five loveable faces. Hopefully looking as dapper as you’d expect in one of Britain’s most beloved menswear brands.