For SS17, Loewe’s creative director Jonathan Anderson dipped into his childhood toy box to create a colourful mix of prints similar to those found on child’s textiles and toys. Pops of natural colours, including bright fuchsias, neon purples, magentas, pale mint and white, emphasised a childlike playfulness, with fun yet realistically detailed fossil motifs, and a navy blue t-shirt was decorated an array of intricate seashell prints. In keeping with the animal kingdom theme, soft animal charms dangled off bags in suede, napa and fur, contrasting with embellishments on garments including embroidered coins and a standout chrome-dipping technique covering jeans in two types of gold were reminiscent of pirates and their sails at sea.
Adopting a modern take on traditional folklore ideas, Loewe created distinctive jewellery, crafted out of natural driftwood, thick sea rope and cork pieces. With a highlight of Loewe’s accessories being the talismanic spoon necklace which took inspiration from a 14th century Welsh spoon utensil, the accessories options were some of the most unusual this fashion week. A perfect yellow bucket bag had an open basket weaved top, there was a new T backpack and shoe options included crocodile loafers which came in brown and black and summery espadrilles, that along with the rolled up towels made Loewe SS17 ready for the beach.
Organic, Natural, Crafted
Loewe created a range of organically-dyed fabrics for SS17, with linen, silk and terrycloth all making appearances. The idea of their two young characters stranded and isolated in the wilderness completes the narrative cycle that Loewe has drawn through previous seasons, and resulted in texturised and tactile plaid shirts and jeans. A bright yellow water-repellent rain jacket highlighted Loewe’s organic fabric technology advancements, with the overall result of the collection formed of an airy and light silhouette. With slightly bohemian elements, the collection was reflective of Loewe’s signature of craft-driven variations on classic designs.