Wonderland.

LCM: BOY BY BOY LONDON SS17

If you’re being watched, you might as well be watched in BOY by Boy London. The brand inspects surveillance for SS17.

Red Right Hand

Despite being a static presentation, BOY by Boy London’s event was oh-so-full of drama. Packs of boys stood with their allotted tribes, dressed to co-ordinate. There were four key styles, we’ll get to that shortly, but it was the styling and overall finish that changed these pieces of streetwear into full #fashion looks. One gang took on camo neck paint, one had red-dipped hands (which proved problematic backstage once the show was over as they all rushed to get changed and take advantage of the free bar, red paint everywhere), another took on some serious metal headgear and the last were primped to perfection, with perfect skin and were the preppiest of the bunch in crisp black and white.

Four to the Floor

The key styles were split across four sections: Ground Force, Military, Tech and Leaders. One played on a monochromatic print, checked with coding rectangles. The next played on pixelated camouflage, a digitalised version on different shades of grey. Another used plastic mesh fabrics and layering with sandy, neutral tones and the last was a total blackout with layers upon layers of outerwear and accessories.

Big Brother

Playing on BOY’s longstanding (40 years, actually) belief in personal freedom, the second collection by the diffusion line inspects the way in which our every move is monitored. It’s the idea that we have voluntarily, perhaps subconsciously, become government informants ourselves. Tying in with technology, BOY utilises coding print and manmade materials: RF blocking fabrics and drone-blocking linings.

Words
Lily Walker
LCM: BOY BY BOY LONDON SS17

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