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For SS17 Christopher Shannon focused on the design and fabrication of his garments over the growing trend of self referential and irreverent collections that are shown across the industry. In line with this vision, the collection featured multi-way T-shirts, jeans and jean jackets with the hard-wearing nature of denim providing the optimal material to work with. Using his natural inclination for sportswear as a starting point, Shannon playfully pushed the functionality of denim to extremes with influences that spanned Robert Mapplethorpe to Judy Blame. Denim tracksuits in a navy wash and anorak styles in multiple colour ways were just the beginning.
Shannon celebrated his longstanding love of sportswear with an avant-garde take on the low key vibes. Removable denim hoods were sculpted together to create new, off kilter bucket-esque hats, denim jackets with cut out panels or shredded detail were complimented by others adorned in denim belt hooks. Elsewhere, knee socks were reimagined as denim cuffs that swung around models knees and rodeo style trouser came via three way denim layering. But the re-energising of the fabric didn’t stop with jeans. Shannon also employed bright yellow and orange cotton, attaching upside down vests to T-shirts . Chunky footwear from Hi-Tech solidified the swagger of the collection.
Now famous for his use of logos and slogans, it was unsurprising that Shannon played with the Sports Direct motif throughout the collection. Models wearing T-shirts, sweatshirts, hats and carrying oversized tote bags walked with ‘Lovers Direct’ and ‘Haters Direct’ in the familiar red and blue style. Whether you’re a fan of the high street retailer or not, Shannon’s take on it was irresistible.