Envisage the Dior woman and an impeccably well put together collation of sophistication, glamour and timeless femininity springs to mind. With the new addition to the Poison family line, the fragrance Poison Girl is giving the pristine Dior woman an edgy, sumptuous makeover, and we’re digging it. The Poison Girl is a provocative party girl; she is seductive, sassier and stronger than ever. She fulfils her own desires and has no need to win her freedom, she was born free to run the streets as an independent icon of girl power.

The scent itself is a dreamy concoction of Sicilian bitter orange, Damask rose, Venezuelan Tonka bean and vanilla, combining bittersweet floral notes with a devilish twist all juiced up in a purple hued polished bottle- think a gothic snow white’s poisoned apple.

The accompanying campaign video is the sneak peak into a Poison Girl’s diary. It follows Camille Rowe in an all-nightlong nightclub to New York rooftop party with pulsing lights and sultry models dressed in skimpy sequins that lose themselves in the wild beats of Brodinski. The visuals are enticing and alluring and if the taunted man in the vid doesn’t pursue Camille, we sure as hell will. This really is a Dior creation full of inspiration and audacity: sexy, bold and confident just like she is.

Where do we sign up?