Wonderland.

Gucci launches #GucciGram Tian

Instagram artists are slicing up Gucci’s new Tian pattern. #GucciGram.

The second helping of Gucci’s creative digital project, launched for the first time last year, has dropped on their Instagram. #GucciGram is a collaboration with a collection of artists in which they are invited to remix iconic Gucci patterns, stripping them back to the source and building them back up in any concept they can.

The print undergoing the creative knife is the brand’s new Tian pattern which incorporates hummingbirds and butterflies sketched in fine calligraphic lines that float above a landscape of tree branches and flower blooms, all set against the GG supreme. The print represents a “confluence of cultures” as creative barriers around the world that break down the era of the Internet.

Among the submissions you’ll find animal human hybrids using dream line symbolism set in a Gucci print jungle by Singaporean artist David Chan and tiny landscapes created in glass chambers, turning the Tian print in to a three-dimensional narrative by Charles Loh. The effect is supposed to be representative of a digital collage, enabled by the Internet’s ability to bring diverse cultural artefacts together. A concept that the pictorial universe of Instagram reflects in its ability to keep the fashion world absorbed in to for hours. Basically another excuse for us all to be eternally glued to our phones.

Words
Francesca Lee
Gucci launches #GucciGram Tian

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