Wonderland.

DKNY SS16 CAMPAIGN

Shot by Lachlan Bailey, DKNY’s first campaign under new creative direction of the brand is here!

Back in April last year, it was announced that the duo behind NY brand, Public School, would be taking the helm at DKNY as creative directors. For their first campaign in their newfound position, the boys have done good. For SS16, Maxwell Osborne and Dao-Yi Chow enlisted the help of photographer Lachlan Bailey to capture Adrienne Juliger as the new DKNY Woman.

An entirely pared back campaign with simple clothes, a beautifully natural star and a fresh new logo, DKNY are back.

Photographer: Lachlan Bailey

Stylist: Tony Irvine

Model: Adrienne Juliger

Hair: Rudi Lewis

Make-up: Mark Carrasquillo

DKNY SS16 CAMPAIGN

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