Lou Dalton x River Island Design Forum, Director: Fred Rowson

Amid all the shows and non-stop action of LC:M this weekend, you might have missed a pretty special film event from River Island and the British Fashion Council on Sunday. Hosted at the BFC’s show space, three short fashion films were screened, following the launch of Lou Dalton’s collaboration with River Island, from Man About Town, Martine Rose and, fittingly enough, Lou Dalton (supported and sponsored by the River Island x BFC Fashion Film initiative which connects exciting designers and film makers and has previously worked with names like Joseph Turvey and James Long).

The films were as varied as you would imagine from such a range of diverse industry players, with Lou Dalton x River Island Design Forum presenting a Fred Rowson directed piece examining ideas of nostalgia and belonging in a rural setting (whilst, of course, showcasing pieces from the collaborative collection). Martine Rose, meanwhile, showed a film by up-and-comer Sharna Osborne that was beautifully weird and enigmatic – this is Martine Rose and Sharna Osborne we’re talking about, after all – before Man About Town screened an unconventional kind of music video from their cover star, Jason Williamson of the Sealford Mods, that was full of Williamson’s inimitable poetic fury.

Between checking the films out, there was ample time to sip on some (read: a lot) of Johnnie Walker and gingers, and Warstenier Lagers whilst mingling with a pretty impressive crowd that included not just the designers and artists behind the films, but also James Long, Princess Julia and, of course, Wonderland!

Martine Rose AW16, Director: Sharna Osborne

Man About Town – Jason Williamson ‘Showboat’, Director: Simon Parframent