Wonderland.

PRADA RESORT 2016

Prada release their brand new 2016 Resort campaign, and it’s worth the wait.

Prada Resort 2016 Advertising Campaign_01

Post-modesty and luxury are the topics investigated in Prada Resort 2016 campaign, with high impact pieces and soft silhouettes, this year the collection saw a wealth of contrasts and dichotomies. Busy prints and fabrics are clashed together, with sequins and stripes, bunny rabbit tops and even a bold eye print thrown in for good measure. Prada have never been one to shy away from making a statement, but this year’s resort collection shows the fashion house at it’s boldest yet.

Shot by Steven Meisel, the legendary photographer manages to capture a series of informal portraits that perfectly encapsulate the tone of the very clothes in the photos. Angular and awkward (in the best possible way), the models in the campaign suit the heavily layered clothes perfectly, and the harsh background of metal gives the images yet another level of transgression. Multi-coloured bags in printed or perforated leathers and bold, oversized earrings are all part of the story. Decorativism, through the serial repetition of symbols recalls the concept of post-pop art. Simplicity becomes uniqueness.

Prada Resort 2016 Advertising Campaign_02

Words: India Opie Meres

PRADA RESORT 2016

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