Celebrating 20 years of kitsch and cool, Paul & Joe open a Bruton Street Flagship.
We’ve long been collecting the cute cosmetics from Paul & Joe and even longer been coveting their catwalk looks. It’s been 20 years in fact since the Parisian brand launched and to celebrate, they’re opening a suitably glam new UK Flagship store in Mayfair.
“Opening a flagship in London in a district such as Mayfair within two steps of Hyde Park has been a goal of mine for a long time. Bruton Street has an exclusivity and intimate side that I particularly like, perfect for Paul & Joe. The English capital has always been an inspiration for me. I like everything that is going on in the city; style, people, music, atmosphere … all my collections are somehow linked with England and its strong culture,” said the brand’s Founder and Creative Director Sophie Mechaly.
The store will carry the men’s and women’s lines along with the Paul & Joe Sister diffusion line along with their super sweet beauty items, eyewear and furniture.
Designed by none other than Guillaume Terver and Christophe Delcourt, you can expect and understated but beautifully finished shop space in wood, metal and coloured glass. As dreamy as we’d hoped.
Paul & Joe will be officially unveiling the 28 Bruton Street, London store this evening 15th October.