Wonderland.

LEVI’S LAUNCH LOT 700 JEANS

American denim giants Levi’s launch the women’s lot 700 collection featuring six new effortlessly-cool styles.

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Brewdog and Don Papa Rum mojito’s flowed last night as Levi’s launched their Lot 700 women’s denim collection at their flagship London store. The launch also celebrated inspiring women with a photography exhibit that featured Joan Jett and Petra Collins. Wonderland joined Levi’s and a denim-clad room including Gemma Chan, Oliver Proudlock and Laura Whitmore, who performed a DJ set for the event.

And there was definitely reason to celebrate as we have a selection of trusty new essential’s to choose from to join our classic 501’s. The new Lot 700 jeans come in plenty of fits, cuts and washes – 710 Super Skinny, 711 Skinny, 712 Slim, 714 Straight, 715 Bootcut and 721 High Rise Skinny. The styles also come in a variety of stretches (for me the stretchier the better) which we are assured will lift and shape and not do the dreaded jean-knee sag. Coinciding with the collection’s release, their Autumn 2015 “Live in Levi’s” global campaign features the new styles and stars notable female artist’s including Alicia Keys and Ryn Weaver.

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LEVIOS LOT 700 LONDON LAUNCH EVENT</p><br /><br /><br /><br /><br /><br /><br /><br /><br />
<p>Photo by Dave Benett

LEVIOS LOT 700 LONDON LAUNCH EVENTPhoto by Dave Benett

LEVIOS LOT 700 LONDON LAUNCH EVENT</p><br /><br /><br /><br /><br /><br /><br /><br /><br />
<p>Photo by Dave Benett

LEVI’S LAUNCH LOT 700 JEANS

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