American denim giants Levi’s launch the women’s lot 700 collection featuring six new effortlessly-cool styles.
Brewdog and Don Papa Rum mojito’s flowed last night as Levi’s launched their Lot 700 women’s denim collection at their flagship London store. The launch also celebrated inspiring women with a photography exhibit that featured Joan Jett and Petra Collins. Wonderland joined Levi’s and a denim-clad room including Gemma Chan, Oliver Proudlock and Laura Whitmore, who performed a DJ set for the event.
And there was definitely reason to celebrate as we have a selection of trusty new essential’s to choose from to join our classic 501’s. The new Lot 700 jeans come in plenty of fits, cuts and washes – 710 Super Skinny, 711 Skinny, 712 Slim, 714 Straight, 715 Bootcut and 721 High Rise Skinny. The styles also come in a variety of stretches (for me the stretchier the better) which we are assured will lift and shape and not do the dreaded jean-knee sag. Coinciding with the collection’s release, their Autumn 2015 “Live in Levi’s” global campaign features the new styles and stars notable female artist’s including Alicia Keys and Ryn Weaver.