American denim icons Lee drop their campaign video and look book for AW15.
To mark their new AW denim collection, Lee have created two promotional videos and a look book celebrating their vitality and dynamism as a contemporary heritage brand. Denim might be simple, but it’s hard to do well and Lee’s signature looks for AW15 are sure to find a place in your everyday wear wardrobe.
One film follows a group of women roller-skating along a sun-lit LA avenue, while the other focuses on a troupe of men dancing in deserted bar, but both have at their core the idea of self-expression through movement. Who knew you could pull moves like that in skinny jeans? We’ve been limbering up doing our stretches in our skinnies all week trying to replicate.
The release comes hot on the heels of their Move Your Lee launch party at The Magic Roundabout, London which was attended by guests including Zara Martin and model, Staz Nair.
WORDS: Benji Walters