Swedish producer Alesso releases a new track as he’s announced as the face of party people for Carolina Herrera’s 212 VIP Club Edition men’s fragrance.

We all know the 212 ads. The black and white glimpses into NYC parties we’ll (probably) never get an invite to, remember, “you’re not on the guest list.” The latest star to join the line-up of beautiful people is Swedish DJ Alesso as the face of Carolina Herrera’s 212 VIP Club Edition men’s fragrance. The soundtrack? Alesso’s own song of course, “If It Wasn’t For You”, a dance beat teamed with strong, heartfel vocals to match the video’s story – living creatively in New York.

Taken from his debut album ‘Forever’, the track was premiered at the Ultra Music Festival in March. You can expect much of the same floor fillers on the record as well as collaborations with Calvin Harris, OneRepublic and Ryan Tedder plus Alesso’s already released songs, “Cool” and platinum track “Heroes (We Could Be)”