We’ve teamed up with Champion to bring you a not quite typical fashion film by Joe Hunt and Damien Fry. Did someone say Fight Club?

Since it’s launch in 1919, Champion has become a predominant figure in sports apparel. We take an unconventional look at the iconic brand in a less than glam fashion film. Expect bloody bare-knuckle boxing on the mean streets of London. And you thought all we could do was couture and glitter. Think again.

“Quit your job. Start a fight. Prove you’re alive.” We would like to publically state that Wonderland are not responsible for the consequences if you get caught up in story and go all Fight Club on us. Come and see us again on Monday for the full video.