Wonderland.

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Multi-brand fashion house, I.T Group, has brought some of the freshest Asian womenswear street designers to Selfridges, London.

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Six treasures of the orient have fused their design aesthetics for a multi-label retail concept at Selfridges. Collaborating with Hong-Kong fashion conglomerate, I.T Group and their in-house brands, the famed London store is bringing some of Asia’s most innovative, cutting-edge street designers to the forefront of British fashion. Housed in the Womenswear Street department, it’s time to familiarise yourself with the likes of 5cm, AAPE, b+ab, :CHOCOOLATE, fingercroxx and MINI CREAM. Here, we take a closer look at the collection.

Selfridges IT Group 1

Selfridges IT Group 3

Photographer: Daniel Roché

Fashion Editor: Nicco Torelli

Video: Sharna Osborne

VIDEO: NEW KIDS IN TOWN

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