The latest collection from MSGM is coloured in a range of mouth-watering sorbet shades. With more pop than pastels, the pieces focus on diluted primary colours and playful prints. You didn’t think you needed a salmon pink shirt covered in curved cacti, but now you can’t imagine your summer wardrobe without one. Mesh tops emblazoned with the word FREEDOM should appeal to young romantics everywhere and we’re already imagining ourselves driving down an American highway in a red convertible kitted out head to toe in MSGM.
Shot by Ben Toms and styled by Robbie Spencer, the collection draws inspiration from Pop Art. The Memphis movement was born in Milan in the 80s and produced furniture, fabrics and glassware often incorporating a futuristic style and plastics. The campaign features bold colour-popping pieces used as props typical of the style. If you’re looking to inject colour into your wardrobe this SS15, make MSGM your first stop.