Romeo Beckham stars in Burberry’s From London With Love, the film for their first ever global festive campaign

You don’t get much cuter than Romeo Beckham, and if there’s one brand that knows it, it’s Burberry. Directed by its Chief Creative and Chief Executive Officer Christopher Bailey, baby Beckham stars in a specially-created role in Burberry’s festive film From London With Love.

Taking the viewer on an enchanting journey through the Burberry worlds of Britishness, heritage, music, and weather, the film is set against a glorious London backdrop and features Romeo delivering the gift of love to a young couple.

As Burberry proves, there’s no more powerful way to connect people at Christmas than gifting, though we do hope the 12-year-old has something fancier planned for his fashion and football icon parents – they probably have loads of the stuff.

Words: Heather Gwyther