BOSS by Hugo Boss have released a stunning teaser trailer for their SS15 show – entitled THISISBOSS – in anticipation of their new collection, which will be live streamed from New York Fashion Week
Set to Tchaikovsky’s “The Sleeping Beauty” and starring model Suvi Koponen, the film was art directed by the Artistic Director of BOSS Womenswear Jason Wu and directed by acclaimed video artist Marco Brambilla.
“I wanted to to present a completely different take on BOSS,” says Wu. “This film expresses a marriage of nature and technology, classical versus hi-tech.”
The film follows model Suvi as she awakens in a magical forest where her movement and energy spawn multiple versions of herself. Filmed in a Canadian nature reserve the short clip sees Suvi dressed in a column of white silk, specifically designed to epitomise the sleek modernity and feminine delicacy that are rapidly becoming a key feature of the BOSS design aesthetic.
Tune in to Wonderland September 10th for the Hugo Boss show streamed live from NY.