We catch-up with Joseph Turvey for a chat about his latest collection and his convention-breaking lookbook…
Following the presentation of his SS15 collection at LCM, Joseph Turvey has now unveiled his SS15 editorial lookbook ‘Girls’, where he breaks the maxims of traditional lookbooks by putting his collection on a female model.
Joseph’s sportswear driven silhouettes juxtaposed with silk and lace has are starting to become his early trademark. The use of these fabrics has resulted in him gaining an ever-increasing female fan base, and a high demand for him to produce a collection for women. Of this demand, Joseph says “I started designing womenswear during my studies and love that my menswear can crossover effortlessly” before adding “Since my first collection women have been buying pieces so i wanted to create an editorial that thanked those women who have been supporting me from the start”.
Here, we had a brief catch-up with Joseph to discuss his work and take a look at his latest lookbook.
All clothing by Joseph Turvey.
Why are sportswear silhouettes so important for you?
I think its a purely selfish reason. I just love to wear sportswear. Being able to develop my designs through fabrics, prints, and tailoring techniques enabled me to create my own message through traditional sportswear silhouettes. This season we took bomber jackets and made them in duchess satins and another that was made from iridescent yarns woven into cotton to mimic water reflection. Sportswear is so much more accessible than tailoring and is open to interpretation.
Why do you think your designs have such a great appeal to both sexes?
I think having a background in both mens and womenswear has enabled me to design collections that can easily relate to both sexes. Mixing fabrics that traditionally are used in womenswear with menswear tailoring and sportswear silhouettes creates an androgynous collection.
Who would be the perfect pin up girl/guy for this collection?
I think this season has to be all about Gwendoline Christie. Everyone in the studio is obsessed with Games of Thrones and we are in awe of her.
If you had to describe this collection in 5 words what would they be?
Fish. Iridescent. Yakuza. Black. Watercolour.
