Hunter Original have gone all foxy in their new campaign for AW14

Hunter Original have launched their first campaign since the project launched at London Fashion Week earlier this year.

Paying homage to the brands rich countryside heritage, the campaign includes a selection of animals alongside a group of up-and-coming models and a backdrop shot by two specialist landscape photographers on location in the Isle of Sky, Scotland. The backdrop was edited to the iconic red used in the brands logo.

Viviane Sassen shot the cast of models in a London studio where she had the group running through purpose-built water-logged terrain while carrying animals including a fox, a duck and a lamb. These shots perfectly express the brands key practice which is to create footwear that is durable against adverse weather.

Creative Director Alasdhair Willis said he wanted to “deliver a campaign that expresses the energy of the new Hunter Originals category while simultaneously remaining true to all the touch points of the brand: the great British landscape, the challenges of extreme weather and journeys of discovery”.

 The autumn/winter 2014 Hunter Original collection is available online and from global retailers commencing August 2014.

Words: Ryan Cahill