We take a look at the AW14 campaign for Justin Timberlake’s Americana enriched clothing label, William Rast

Conceptualized and founded by business partners and best friends Justin Timberlake and Trace Ayala in 2005, the William Rast label has expanded from its origins in denim to the complete lifestyle brand it is today.

Now a staple ‘New Americana’ denim culture brand, the label is driven by iconography of American denim heritage and biker culture, yet re-packaged and presented in a contemporary way.

Having recently launched their AW14 campaign, their gang of tattooed, chain-clad models illustrate a collection which is both fierce and feminine for women and sharp and sophisticated, whilst casual for men. Focusing on timeless flannel plaids, soft knits, re-worked tweed, biker inspired leather and of course denim, the visual identity of the AW14 collection is enriched with the attitude and confidence typical of the William Rast aesthetic.

Re-launched in the UK this season, William Rast will now be stocked in both House of Fraser and USC. We take a closer look at their latest campaign featuring British model of the moment, Stephen James.