Continuing to promote diversity with their Beauty Project, Selfridges play host to a Sang Bleu’s pop-up tattoo studio for the next two weeks
Further promoting individuality and diversity, Selfridges ongoing Beauty Project brings us another pop-up installment of interactive fun. Cue: the Sang Bleu tattoo studio, housed within the walls of Selfridges for the next two weeks.
Providing a refreshingly new and unique concept, the ground floor concept space will enable customers to experience the possibilities of being tattooed by one of Sang Bleu’s iconic artists, with a special selection of flash designs available on a walk in basis this weekend. Founded by Maxime Buchi in 2004, the venture was a journey of exploration from tattooing and body modifications to fashion and art, that evolved into a multidisciplinary project working with the likes of Rick Owens, Balenciaga , Mugler and McQ amongst a host of others. Alongside Buchi, artists Damien Electric, Phillip Yarnell, Rafael Delalande and Delmaire Renaud will be creating tattoos in the space.
Aside from the tattoos, the pop-up also provides access to a limited online clothing collection along with the renowned magazines from the project.
The studio will operate on a basis of walk-ins and bookings where appointments can be booked by emailing -bookings@sangbleu.com or by visiting the studio – Selfridges Ground Floor, 400 Oxford St London.