Carri Munden of Cassette Playa teams up with SNOG to promote gay equality through a series of swoon-worthy celeb Insta-selfies
In celebration of twenty-five years of gay equality charity Stonewall‘s hard work, the nations most loveable fro-yo supplier, SNOG has teamed up with Fashion Designer and founder of label Cassette Playa – Carri Munden, to create an Insta-exhibition and a selfie photo-booth stamping app.
Good idea? We thought so too! What’s more, supporters include Harry Styles, Nick Grimshaw,Sam Smith, Rita Ora, Florence Welsh and Russell Brand amongst others, all of whom have been taking #FirstSNOG selfies for our viewing pleasure. SWOON! But there’s more to it than that. “Each character I have created is my interpretation of a snog, reflecting everything I love about SNOG – positive energy, healthy and cute!,” says Carri Munden of the collaboration. ” They are unique characters to share as a token of love and affection. Cassette Playa is about the overlap of real and virtual worlds, so the app is about fun, play and sharing, and an in-store installation that mirrors that experience, whereby the characters and emojis from the app, also interact with the landscape of the store.”
SNOG founders Rob Baines and Pablo Uribe also commented on the collaboration: “This year has been an exciting year for SNOG, we launched our first range that you can enjoy at home and we wanted to mark this by supporting a cause personal to our hearts – people’s freedom to SNOG who they want. You never forget your first SNOG and it should not matter who that is with. We admire and respect the work of Stonewall and are proud to be part of the 25th year celebration. We commissioned Cassette Playa as we loved the freedom and vibrancy of Carri Munden’s graphic sensibility and we are thrilled so many of the SNOG fans have got involved in the campaign.”
Support the work of Carri Munden, SNOG and Stonewall by downloading the app and uploading your #FirstSNOG selfie to the Insta-Exhibition showcased on the SNOG Instagram. Here are a few of our faves, including Harry Styles and his pooch!