Rodarte enlists the Hobbit star and Guinevere Van Seenus for their spring/summer 2013 fashion film, This Must Be The Only Fantasy. Plus: unicorns!
Even the best fashion films generally try to serve one purpose: show off clothes (usually in slow motion) and make people want to buy them. Thankfully, Laura and Kate Mulleavy feel differently. Their new 13 minute film, This Must Be The Only Fantasy, is a perfect example of a beautiful fashion film that also works on a narrative level that goes beyond “pretty lady in pretty dress”.
Present day Los Angeles gets a sci-fi Neverending Story makeover as suburban teen Lara (Sidney Williams) discovers a unicorn in her back yard and is then tasked with rescuing Elijah Wood by a fairy (Guinevere Van Seenus). The film marks Rodarte‘s third collaboration with director Todd Cole, and Beach House supplied the score. It’s very odd – imagine if Larry Clark took shrooms and then watched all three Lord of the Rings back to back – but we can’t think of a better homage to Rodarte’s spring/summer 2013 collection, which was loaded with mythology and medieval imagery.