Forget vamps, wizards and wayward love — Robert Pattinson is all man for the new Dior Homme fragrance preview.

Robert Pattinson causes Internet meltdowns wherever he goes, and now as the face of the new Dior Homme fragrance, his particularly pointy coiff is certain to ignite further declarations of love. OK, so maybe we’re swooning a bit, too.

Dior Homme threw us a big bone by announcing the Cosmopolis actor as the face, along with a preview shot of the campaign. Dior remains quite hush-hush, with no details of the fragrance yet revealed – but the campaign, shot by American artist Nan Goldin, shows a scruffy lumberjack Rob with that neo-Hey Girl, impregnate-you-with-his-gaze stare.

Sans vampire glitter, RPatz is suddenly a lot more hunky. Along with the teaser, there’ll also be a fragrance campaign film, directed by French director and M.I.A. collaborator Romain Gavras. With other Dior Homme men including the dapper Jude Law for Dior Homme Sport, we expect many more fluttering hearts before the fragrance finally launches.

Words: Elise Marraro (follow Elise on Twitter: PardonMe_Lissie)