The face of YSL Baby Doll mascara turns grunge alongside DIIV musician Zachary Cole Smith. Watch the video here.

The campaign video for Hedi Slimane’s love-it-or-hate-it autumn/winter collection has dropped. Featuring Cara Delevingne and DIIV frontman Zachary Cole Smith, it features all the classic Hedi hallmarks: moody, washed-out LA tunes? Check. Grunge-y overtones and devil-may-care styling? Check. Oblig indie boy? Check.

It’s not exactly a conventional campaign video (think static images overlaid on top of each other) but it makes a change from Slimane’s earlier black and white campaigns. So, not exactly conventional YSL – but then again, this is Saint Laurent we’re talking about.

Part 2 is expected in mid June. Check out the campaign images below.