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CARA DELEVINGNE LANDS SAINT LAURENT AW13 CAMPAIGN VIDEO

The face of YSL Baby Doll mascara turns grunge alongside DIIV musician Zachary Cole Smith. Watch the video here.

The campaign video for Hedi Slimane’s love-it-or-hate-it autumn/winter collection has dropped. Featuring Cara Delevingne and DIIV frontman Zachary Cole Smith, it features all the classic Hedi hallmarks: moody, washed-out LA tunes? Check. Grunge-y overtones and devil-may-care styling? Check. Oblig indie boy? Check.

It’s not exactly a conventional campaign video (think static images overlaid on top of each other) but it makes a change from Slimane’s earlier black and white campaigns. So, not exactly conventional YSL – but then again, this is Saint Laurent we’re talking about.

Part 2 is expected in mid June. Check out the campaign images below.

Cara Delevingne Saint Laurent Campaign

Zachary Cole Smith Saint Laurent Campaign

Cara Delevingne Saint Laurent Campaign Autumn:Winter

CARA DELEVINGNE LANDS SAINT LAURENT AW13 CAMPAIGN VIDEO

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