Wonderland.

CHOOSE YOUR ART DIRECTOR ADVENTURE WITH Y-3

T-minus two days till bank holiday weekend and already wilting? Procrastinate with Y-3‘s interactive film, which lets you play at being director.

First there was the first shoppable music video. Then Westfield let you customise their lookbook films. Now Y-3 wants a piece of the sweet video action, and we think it’s one of the best efforts yet.

As this instructional video demonstrates, just hit the keys on your laptop to select film clips, your desired audio-visual effect and watch your 30 second masterpiece unfold. It’s like being an on set art director from the comfort of your office.

And if anybody at work asks what you’re doing, you can casually say, “Oh nothing, just art directing the new Y-3 campaign vid.” Classic. Head over to the Y-3 website to have a go.

CHOOSE YOUR ART DIRECTOR ADVENTURE WITH Y-3

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