For our first Brand Buzz, we swing the spotlight onto White Lies, the Suki Waterhouse-modelled capsule collection from French Connection.
Summer. The word alone is enough to make us smile. Sure, this week’s good weather might evaporate in a fog of dreary rain any minute, but that isn’t stopping us from savouring the idea that blue skies and bright days are here to stay. Purity. Calm. A mojito in one hand, sandals in the other and a wardrobe full of whites. We feel good already.
Ranging from well-made basics like the perfect cotton shirt to on-trend pieces like a sheer ruffle dress, French Connection‘s 15-strong collection has got most bases covered, from girly broderie anglaise to sleek, minimal androgyny. There’s also a campaign video, if you want to see the collection (and Suki Waterhouse) in action. Pieces hit stores on 29th April.