What: Jimmy Choo men’s store
Where: Burlington Arcade, Mayfair, London
When: 1st November 2011
Why: The luxury brand’s world first Men’s store
Interior: A colour scheme of charcoal grey, black and silver evoking a modern gentlemanly aesthetic with a hint of a 1960s Mayfair playboy.
Celebrity fans: Tinie Tempah, Mark Wahlberg, Ronnie Wood
Piece of Trivia: The chandelier in the new store is a custom made Serge Mouille ceiling lamp and shipped from NYC. And the staff are hot!