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This season Jimmy Choo met their furry alter-ego: Jimmy Choo the bull terrier. That’s right, Brazilian artist Rafael Mantesso has a (now) high-profile pooch called Jimmy Choo, all thanks to instagram.

Following a divorce that left him alone in his flat with no furniture, Mantesso decided to fill the blank void in his home with whimsical illustrations, turning his persona misfortune into what can only be described as hilarity. An angular couch, ornate picture frames, a bed complete with lamp and bedside table, DJ decks and of course, a walk in wardrobe. Once Jimmy carefully positioned himself in each scene, the creative collaboration was born.

When the illustrations started gaining worldwide attention via Instagram, Jimmy Choo’s Creative Director Sandra Choi couldn’t resist a tongue-in-cheek canine collaboration. So, Pre-Fall 15 sees Mantesso’s designs re-appropriated on bags, purses, clutches and iPhone cases, three’s even a dog collar thrown in for good measure. In celebration, Jimmy Choo unveil an animated film created by London based animator Jo Ratcliffe, that tells the story of a day in the life of our dog-of-the-day, Jimmy Choo.

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For SS15 the Jimmy Choo man takes a journey out of his comfort zone. His native Mayfair is traded for an urban adventure, the Jimmy Choo man is exhilarated by the prospect of broadening his cultural horizons. Exploring an undiscovered urban habitat by foot, connecting both his metaphysical soul and literal sole with the pavement, each step takes him on a journey of discovery, with hidden treasures that lie waiting to be discovered and experienced.

So capturing a never-before explored facet of the city dweller, Jimmy Choo set out to develop the contemporary gentleman’s classics, giving them a surprising twist. Further embracing the Jimmy Choo signature style that fuses technical design elements with artisanal, hand-made touches, the SS15 collection concentrates on simple yet sophisticated silhouettes that, on closer inspection, incorporate surprising details calling upon innovative design technology and traditional craftsmanship to work in harmony.

Exploring the fabric of today’s urban uniform denim, the medium features heavily in the collection presenting a new modern aesthetic for the brand, one that is in perfect synch with their current audience. Technology also plays with craftsmanship throughout the collection, with hand-finished luxury leathers fusing with rubberized soles and sporty design details. For us, it was all about the J BOOT – is a hybrid combat-style trainer boot that conveys a blend of traditional tailored sportswear with contemporary, artisanal craftsmanship. Alongside the J BOOT the BELGRAVIA high top makes an urban statement this season in a myriad of interpretations from attention grabbing gold patent to airbrushed sunset and aqua mix.

The intricate tailored touches typical of the Jimmy Choo brand were still prevalent throughout this modern reinterpretation.

Photography: Jason Lloyd Evans

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