{"id":83990,"date":"2016-10-07T15:49:44","date_gmt":"2016-10-07T15:49:44","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=80540"},"modified":"2017-04-19T11:57:33","modified_gmt":"2017-04-19T11:57:33","slug":"libertine","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2016\/10\/07\/libertine\/","title":{"rendered":"Libertine"},"content":{"rendered":"<p class=\"p1\">Meet the man behind LA\u2019s most vibrant label, Libertine\u2019s Johnson Hartig.<!--more--><\/p>\n<p class=\"p1\" style=\"text-align: left;\"><em>Taken from the Autumn Issue of Wonderland.<\/em><\/p>\n<p class=\"p1\" style=\"text-align: left;\"><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2016\/10\/11.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-80541 aligncenter\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2016\/10\/11.jpg\" alt=\"1\" \/><\/a><\/p>\n<p class=\"p1\">LIBERTINE CLOTHING SHOULD be\u00a0required to come with a warning: not for\u00a0the faint-hearted. Attendees at the brand\u2019s\u00a0AW16 show at New York Fashion Week were\u00a0greeted with stickers, to make up for the\u00a0previous season\u2019s apology notes \u2014 United\u00a0Parcel Service had lost half of Libertine\u2019s\u00a0collection in transit that year. The show itself\u00a0was a party, as always: a stampede of models\u00a0travelling down the catwalk brandishing neon\u00a0banners and placards in clothes that were even\u00a0more fantastical. Johnson Hartig, founder of\u00a0Libertine, does love his fluoro. The seasons\u00a0may change but the collections remain, in\u00a0their most basic form, the same \u2014 always\u00a0dripping with embellishments and slapped\u00a0with slogans. It\u2019s pop art you can wear.<\/p>\n<p class=\"p1\">The brand\u2019s runway debut in AW04\u00a0(back when Libertine was a duo comprised\u00a0of Hartig and co-founder Cindy Greene) set\u00a0a precedent for the next 12 years of shows,\u00a0with a celeb-studded audience (Jimmy\u00a0Fallon, Helena Christensen, Patti Hansen\u00a0and Monet Mazur were all in attendance)\u00a0and a vintage-inspired collection offset with\u00a0unexpected motifs: swallow silhouettes stuck\u00a0onto tartan and bulging eyes sketched onto\u00a0tweed.<\/p>\n<p class=\"p1\">After being invited into the Libertine\u00a0archives and to preview next season\u2019s\u00a0collection, we got acquainted with Hartig to\u00a0hear his success story first-hand, and find\u00a0out why stars flock to him like A-list moths\u00a0to a bedazzled flame. If it\u2019s good enough for\u00a0Elton, it\u2019s good enough for us.<\/p>\n<p class=\"p1\"><strong>Wonderland<\/strong>: Hey Johnson! Let\u2019s start at the beginning. Do you remember\u00a0the day you decided to start at Libertine?<\/p>\n<p class=\"p2\"><strong>Johnson Hartig<\/strong>: It wasn\u2019t quite that easy. I had messed around with\u00a0vintage clothes since I was a teenager. I\u2019d take things apart and put\u00a0them back together. I did that into adulthood and happened to be\u00a0wearing a pair of pants that I\u2019d made for myself one day, when the\u00a0buyer from Maxfield ran into me and asked who did my pants\u2026 He\u00a0said: \u201cWill you make some for the store?\u201d At that point, I just didn\u2019t\u00a0have the confidence to go through with it\u2026 Finally after six months,\u00a0I made the pants. I remember calling a couple of weeks later to see\u00a0how it was going and he said nothing had really happened yet. But he\u00a0called back the next day and said Michael Stipe had bought a pair,\u00a0Elton John had bought a pair and that he needed 10 more! That\u2019s\u00a0when I decided that I\u2019d get involved, it was kind of by default.<\/p>\n<p class=\"p1\"><strong>W<\/strong>: I feel like all the best things in life happen accidentally\u2026<\/p>\n<p class=\"p2\"><strong>JH<\/strong>: I think so too. We knew we were onto something magical really\u00a0from the beginning, with Libertine.<\/p>\n<p class=\"p1\"><strong>W<\/strong>: Once Libertine had become established, did you set out with a mantra\u00a0of what you wanted to achieve with the brand?<\/p>\n<p class=\"p2\"><strong>JH<\/strong>: I haven\u2019t really, even within 15 years\u2026 Thankfully, I\u2019ve always\u00a0had a much better business acumen than I ever gave myself credit for.\u00a0We\u2019ve been profitable for 15 years consistently without any outside\u00a0backing, but it has continued to be a labour of love from the onset.<\/p>\n<p class=\"p1\"><strong>W<\/strong>: Would you say your intentions for Libertine have remained the same\u00a0since you began?<\/p>\n<p class=\"p2\"><strong>JH<\/strong>: You know, things are changing now. It\u2019s been a particularly\u00a0frustrating last couple of years when I\u2019m seeing much bigger, mostly\u00a0Italian brands, being very influenced by our aesthetic. Frustration has\u00a0grown, how they\u2019re making millions and billions off this aesthetic that\u00a0I\u2019m really responsible for. A plan has kicked in recently, because of\u00a0being forced to deal with that.<\/p>\n<p class=\"p1\"><strong>W<\/strong>: Do you think that\u2019s the most important lesson you\u2019ve learnt over the\u00a0last 15 years?<\/p>\n<p class=\"p2\"><strong>JH<\/strong>: I think that the fundamental, universal principles are so true\u2026\u00a0I\u2019ve had so few problems with the business. It\u2019s just by merely treating\u00a0people well and treating employees well and trying to do the right\u00a0thing.<\/p>\n<p class=\"p1\"><strong>W<\/strong>: Is that why your customers are so loyal, too? I\u2019ve heard about the\u00a0lady in Ohio in her eighties who has a 75-piece archive of Libertine. And\u00a0so many celebrities wear your designs, too. Do you think you\u2019re drawn to\u00a0these iconic people, or do they come to you?<\/p>\n<p class=\"p2\"><strong>JH<\/strong>: I\u2019m usually drawn to more creative people \u2014 writers and artists.\u00a0We made a really strict point early on, Cindy [Greene, former partner\u00a0in the business] and I, when the band U2 asked us to make some\u00a0clothes customised for them. They weren\u2019t as happy with them as we\u2019d\u00a0hoped they would be when we got them back. So we thought, let\u2019s not\u00a0engage in that aspect of [fashion]. So many celebrities, rock stars and\u00a0actors were buying it from Maxfield and we were a struggling business\u00a0trying to support ourselves through this art, why would we give the\u00a0clothes away? I love to see that [celebrities] buy it\u2026 In all honesty, I\u2019m\u00a0much more thrilled to see the 85-year-old woman in Ohio wearing it.<\/p>\n<p class=\"p1\"><strong>W<\/strong>: I was amazed when I read about her, she reminded me of my Nan.\u00a0She\u2019d love your clothes \u2014 she\u2019s 77, but acts 20.<\/p>\n<p class=\"p2\"><strong>JH<\/strong>: I would love your Grandmother! It\u2019s so easy to get wrapped up,\u00a0a very conscientious lesson I learned early on: go where the love is.\u00a0And it\u2019s not from Vogue magazine, it\u2019s from the people who admire the\u00a0work and are willing to spend their money on it.<\/p>\n<p class=\"p1\"><strong>W<\/strong>: If you\u2019re not interested in the press, which kind of milestones have\u00a0been significant to you?<\/p>\n<p class=\"p2\"><strong>JH<\/strong>: To be asked by Keith Richards to come to Madison Square Garden\u00a0to see [the Rolling Stones] perform, and have them wearing Libertine,\u00a0and be invited to their after-party. It\u2019s a thrill.<\/p>\n<p class=\"p1\"><strong>W<\/strong>: How about the pieces themselves\u2026 Do you have a collection you\u2019re\u00a0most proud of?<\/p>\n<p class=\"p2\"><strong>JH<\/strong>: When Cindy and I separated in 2008, I was unsure if I could do it\u00a0myself\u2026 I think the last six years, we\u2019ve created these extraordinary,\u00a0one-of-a-kind pieces of art\u2026 We\u2019ve just started doing our own prints\u00a0in the last three years, I think that they\u2019re beguiling and bewitching\u00a0and as fantastical as anything I\u2019ve ever seen.<\/p>\n<p class=\"p2\" style=\"text-align: center;\"><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2016\/10\/21.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-80545\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2016\/10\/21.jpg\" alt=\"2\" \/><\/a><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2016\/10\/31.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-80543\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2016\/10\/31.jpg\" alt=\"3\" \/><\/a><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2016\/10\/41.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-80544\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2016\/10\/41-1024x759.jpg\" alt=\"4\" \/><\/a><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2016\/10\/5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-80542\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2016\/10\/5.jpg\" alt=\"5\" \/><\/a><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2016\/10\/Screen-Shot-2016-10-07-at-13.49.06.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-80546\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2016\/10\/Screen-Shot-2016-10-07-at-13.49.06.jpg\" alt=\"Screen Shot 2016-10-07 at 13.49.06\" \/><\/a><\/p>\n<p class=\"p1\"><strong>Photography<\/strong>: Christian Oita<\/p>\n<p class=\"p1\"><strong>Fashion<\/strong>: Nicco Torelli<\/p>\n<p class=\"p1\"><strong>Creative Direction<\/strong>: Johnson Hartig<\/p>\n<p class=\"p1\"><strong>Words<\/strong>: Lily Walker<\/p>\n<p class=\"p1\"><strong>All clothing<\/strong>: LIBERTINE<\/p>\n<p class=\"p2\"><strong>Hair<\/strong>: Amber Duarte using Oribe at www.therexagency.com<\/p>\n<p class=\"p2\"><strong>Make up<\/strong>: Steven Autro at The Only Agency using Smashbox cosmetics &amp; Dermalogica skincare<\/p>\n<p class=\"p2\"><strong>Models<\/strong>: Avery at Next, Taylor Bagley at Photgenics, Anna Sophia at Wilhelmina, Laine at Hollywood Model Management, Jimmy at Next, Turner Barbur at Photogenics,\u00a0Ryan Valentine at Next, Cameron at David Todd<\/p>\n<p class=\"p2\"><strong>Casting<\/strong>: Camilla at Star<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet the man behind LA\u2019s most vibrant label, Libertine\u2019s Johnson Hartig.<\/p>\n","protected":false},"author":4,"featured_media":80577,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9418],"tags":[8206,9697],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Libertine | Wonderland Magazine<\/title>\n<meta name=\"description\" content=\"Meet the man behind LA\u2019s most vibrant label, Libertine\u2019s Johnson Hartig.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wonderlandmagazine.com\/2016\/10\/07\/libertine\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta 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