{"id":8136,"date":"2012-05-23T12:22:27","date_gmt":"2012-05-23T12:22:27","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=8136"},"modified":"2012-05-23T12:23:59","modified_gmt":"2012-05-23T12:23:59","slug":"not-just-a-label-stefan-siegel","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2012\/05\/23\/not-just-a-label-stefan-siegel\/","title":{"rendered":"NOT JUST A LABEL &#8211; Stefan Siegel"},"content":{"rendered":"<p>Cutting edge fashion platform come online shop, <a href=\"http:\/\/www.notjustalabel.com\/\">Not Just A Label <\/a>offers a lifeline for contemporary fashion designers launching their career at a time of economic instability. Since 2008, Stefan Siegel and his team have worked tirelessly in not just showcasing, but nurturing new brands from all over the world. Stefan\u2019s hugely influential brainchild now features almost 9,000 pioneering and innovative designers in 93 countries &#8211; he spoke to <em>Wonderland.<\/em><\/p>\n<p><div id='gallery-1' class='gallery galleryid-8136 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-252.jpg'><img width=\"345\" height=\"443\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-252-345x443.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-242.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-242-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" srcset=\"\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-242-345x483.jpg 345w, \/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-242.jpg 399w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-231.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-231-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-223.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-223-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-214.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-214-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-202.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-202-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-192.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-192-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-172.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-172-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-162.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-162-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-152.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-152-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-143.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-143-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-131.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-131-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-122.jpg'><img width=\"338\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-122-338x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n<!--more--><\/p>\n<p><strong>What inspired you to start the website?<\/strong><\/p>\n<p>Not Just a Label [NJAL] is based on an idea that came to me and my brother Daniel. We realised that the internet can act as a networking platform for future fashion designers and those who are ready to present and sell their collections to the world. The industry lacked this; we wanted recruiting and trend scouting for fashion designers to be carried out on NJAL without geographical limits\u2026 literally a global showcase. My goal is to demonstrate a new way of doing business, by being completely transparent and disregarding politics and borders, we simply erase old systems, and we take fashion out of the hand of corporates and put it back in the hand of talents and artisans. By doing so, we create a new form of luxury &#8211; authentic and sustainable.<\/p>\n<p><strong>How do you find new clients?<\/strong><\/p>\n<p>I have a great team that scouts designers, edits the page and maintains the relationships with the talents. NJAL has a face, it is not an anonymous website. The scouting team, led by Katri Salminen, meets the people and attends the trade shows and events. Most of NJAL\u2019s designers have been handpicked at fashion weeks and graduate shows.<\/p>\n<p><strong>Are you approached by a lot of new brands?<\/strong><\/p>\n<p>Every day. Our &#8220;designer relations&#8221; team is amazing; not only at scouting for new talent, but also at coaching the designers who aren\u2019t quite there yet.<\/p>\n<p><strong>Have you faced difficulties considering the current financial climate? Are people reluctant to buy luxury and new brands?<\/strong><\/p>\n<p>We couldn\u2019t be more excited about the slow fashion movement and individuality as the new luxury. In today\u2019s fast-paced world, luxury consumers are turning to the lesser-known brands for the more interesting and unique garments. From day one, we have been encouraging consumers to make wiser choices and to invest in their clothing. Buying fast fashion from the high street is destroying the fashion industry and seriously harming the environment. Impulse purchases don\u2019t last. An investment purchase can last a lifetime.<\/p>\n<p><strong>Who are your top three current designers?\u00a0<\/strong><\/p>\n<p><a href=\"http:\/\/www.notjustalabel.com\/jaimalalatete\">J\u00b4Ai Mal \u00c0 La T\u00eate<\/a> is an amazing menswear label from Munich. The designer, Anja Pawlik, has a keen sensibility to create classic shapes with a youthful feel. <a href=\"http:\/\/www.notjustalabel.com\/claudialigari\">Claudia Ligari<\/a>, whose latest collection is so modern, but so simple at the same time, is based in London. She has an amazing ability to make sportswear more elegant than evening-wear. <a href=\"http:\/\/www.notjustalabel.com\/mal_aimee\">Mal-Aim\u00e9e <\/a>is a design duo based in Paris. L\u00e9onie Hostettler and Marius Borgeaud have been working together at Nina Ricci and I think their poetic yet very elegant style is something we don\u2019t see often from young designers.<\/p>\n<p><strong>What are your top tips for new labels?\u00a0<\/strong><\/p>\n<p>The times of government funding, sponsorships and free support are definitively over, and talents have to think how they can set up a business that brings art and design together with all aspects of running a business. Nobody but them are responsible for wanting to learn how a business works &#8211; it is a survival of the fittest, but I strongly believe that with the right attitude, a hunger to learn and professionalism, everything is possible.<\/p>\n<p><strong>What are your plans for NJAL in the future?\u00a0<\/strong><\/p>\n<p>We\u2019re shooting for the stars\u2026<\/p>\n<p><em>Words: Shannon Mahanty<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cutting edge fashion platform come online shop, Not Just A Label offers a lifeline for contemporary fashion designers launching their career at a time of economic instability. Since 2008, Stefan Siegel and his team have worked tirelessly in not just showcasing, but nurturing new brands from all over the world. Stefan\u2019s hugely influential brainchild now [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[9418],"tags":[1619,559,50,2346,1633,2345,1078],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NOT JUST A LABEL - Stefan Siegel | Wonderland<\/title>\n<meta name=\"description\" content=\"NOT JUST A LABEL - Stefan Siegel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wonderlandmagazine.com\/2012\/05\/23\/not-just-a-label-stefan-siegel\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NOT JUST A LABEL - Stefan Siegel | Wonderland\" \/>\n<meta property=\"og:description\" content=\"NOT JUST A LABEL - Stefan Siegel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wonderlandmagazine.com\/2012\/05\/23\/not-just-a-label-stefan-siegel\/\" \/>\n<meta property=\"og:site_name\" content=\"Wonderland\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WonderlandMagazine\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-23T12:22:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-05-23T12:23:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/05\/Picture-252.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"405\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Wonderland Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wonderlandmag\" \/>\n<meta name=\"twitter:site\" content=\"@wonderlandmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wonderland Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wonderlandmagazine.com\/2012\/05\/23\/not-just-a-label-stefan-siegel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wonderlandmagazine.com\/2012\/05\/23\/not-just-a-label-stefan-siegel\/\"},\"author\":{\"name\":\"Wonderland Staff\",\"@id\":\"https:\/\/www.wonderlandmagazine.com\/#\/schema\/person\/6dc3b150149b9a6c43bd0d6277c3c000\"},\"headline\":\"NOT JUST A LABEL &#8211; 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