{"id":7734,"date":"2012-05-09T14:31:24","date_gmt":"2012-05-09T14:31:24","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=7734"},"modified":"2012-05-09T14:41:07","modified_gmt":"2012-05-09T14:41:07","slug":"reebok-x-mike-posner-takes-a-lot-to-make-a-classic","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2012\/05\/09\/reebok-x-mike-posner-takes-a-lot-to-make-a-classic\/","title":{"rendered":"Mike Posner \u00d7 Reebok = It Takes a Lot to Make a Classic"},"content":{"rendered":"

Michigan born singer\/songwriter and producer Mike Posner<\/a> has made a name for himself with authentic lyrics and an eclectic, authentic soul voice. Working with and producing for big names the likes of Justin Bieber, Big Sean, J Cole and Twista has only done more to boost his profile. Posner has recently teamed up with Reebok for the spring launch of their \u201cIt Takes a Lot To Make a Classic\u201d line. Wonderland<\/em> caught up with the man while he was in London. <\/p>\n

Tell us a little bit about the collaboration – what exactly is it that you\u2019ve been asked to do?<\/strong><\/p>\n

Nothing that I don\u2019t already do. I endorse the shoe that I like and I already wear, so it\u2019s a pretty good deal for me. But on a more serious note, my job is to align my journey with Reebok’s journey\u2026 and help them tell the story of their sneaker, and simultaneously they\u2019re helping me tell my story. <\/p>\n

Part of your story is that you were studying at university while making music – graduating with a record deal. Was that something that was difficult to juggle?<\/strong><\/p>\n

It was difficult but maybe not as difficult as it might seem, because I love music so much. So it doesn\u2019t really matter if I\u2019m making 100 million dollars or zero dollars\u2026 I\u2019ll always find time to make music.<\/p>\n

People generally have a brand of shoe that they gravitate towards \u2013 have you always been a Reebok fan? What inspired you to get involved?<\/strong><\/p>\n

I\u2019ve always been a fan of Reebok. My favourite basketball player when I was a kid was Alan Iverson\u2026 so I used to have the \u2018questions\u2019 and the \u2018answer 4s\u2019 and the \u2018answer 5s\u2019 when I was a kid. So it\u2019s really an honour for me to be involved with the brand that one of my heroes wears.<\/p>\n