{"id":70567,"date":"2016-05-31T15:26:30","date_gmt":"2016-05-31T15:26:30","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=70567"},"modified":"2016-05-31T15:26:30","modified_gmt":"2016-05-31T15:26:30","slug":"boy-boy-london","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2016\/05\/31\/boy-boy-london\/","title":{"rendered":"BOY by BOY London"},"content":{"rendered":"
As Boy London launch their latest line, we chat to its Head Designer, Melody Maker.<\/p>\n
<\/a><\/p>\n We all know about Boy London: its iconic eagle logo and instantly recongisable type face have been a cornerstone of British youth culture since before most of us were born. Still, you probably don’t know the whole story, and given that the label is launching a retrospective new line called BOY (all caps please), there’s no better time to fill you in. 40 years ago this year, Stephane Raynor opened his BOY store on the Kings Rd to packed crowds day in, day out. As punk began to dissipate,\u00a0BOY became the epicenter of the New Romantic movement that was to follow\u00a0–\u00a0with \u00a0Billy Idol working the till and Phillip Salon on tea duties, is it any surprise that BOY would go on to be the de facto uniform of London’s orginial club gang, the Blitz Kids, as well as a host of legendary creatives including Warhol and Madonna?<\/p>\n As the 80s rolled on, BOY became infamous for their wild catwalk shows, their Parisian nightclub, Club BOY, and, of course, their much imitated t shirts, which were then adopted as the tribal singifiers of the 90s Ibiza explosion and Acid House crowd. The brand may have quietened down for a while in the 00s – remaining an important underground symbol and a second-hand gem – but by 2009 it had returned, newly invigorated and welcomed with open arms by tastemakers and globally renowned stores alike: Selfridges and Collete are just two of the many important hot spots to support the brand in recent years.<\/p>\n And the next chapter? BOY by Boy London, a\u00a0collection that will honor the original styles and silhouettes devised and designed by the label’s original creators, Raynor and John Krivine. The BOY collection is militantly all black and includes iconic styles like the Para Shirts famously worn by Boy George, a quilted bomber, and \u2018bondage trousers\u2019 with strapping and original D rings, all accessorised with customised Gibson Mersey last EVA wedges. What’s more, the label will be unveiling the first of its four collaborations at LC:M next week as part of its year long anniversary festivities. \u00a0To celebrate the return of a legend, we dive into the collection with its Head Designer, Melody Maker.<\/p>\n