{"id":663,"date":"2011-06-28T14:18:46","date_gmt":"2011-06-28T14:18:46","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/beta\/?p=663"},"modified":"2011-06-29T19:36:13","modified_gmt":"2011-06-29T19:36:13","slug":"cher-lloyd","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2011\/06\/28\/cher-lloyd\/","title":{"rendered":"Cher Lloyd"},"content":{"rendered":"<p><em>Forget everything you think you know about Cher Lloyd, the pint-sized starlet from Malvern, Worcestershire, who, out of nowhere, introduced Soulja Boy and swagger to <\/em>The X Factor<em> last year. Forget the ripped jeans and asymmetric haircuts;\u00a0forget the Cheryl Cole comparisons; forget the tabloid sniping and gipsy jibes on Twitter. Because despite all the bullshit \u2013 and believe us, there\u2019s been a lot \u2013\u00a0Cher seems to be turning into a world-class pop star, of the sort that seldom comes from TV talent shows. <\/em><\/p>\n<p><!--more--><\/p>\n<div id='gallery-1' class='gallery galleryid-663 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2011\/06\/cher3.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2011\/06\/cher3-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2011\/06\/cher2.jpg'><img width=\"345\" height=\"453\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2011\/06\/cher2-345x453.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2011\/06\/cher1.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2011\/06\/cher1-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Though she\u2019s currently in the UK to take part in <em>The X Factor<\/em> tour, (\u201cI love doing it. I\u2019d do it all day if I could\u201d), she\u2019s spent much of her time in LA recently, getting to know some of the industry\u2019s big boys. Her producer, RedOne (Lady Gaga\u2019s best studio buddy), is so convinced of her talent that he\u2019s asked to join her on tour in order to continue working with her. Savan Kotecha, the songwriter responsible for a string of hits by Britney, JLS and Usher, who\u2019s also co-writing with Cher, says she\u2019s \u201cimpressed the biggest writers and producers in the world\u201d. In the run up to her interview with Wonderland, we of course had a look through Cher\u2019s Twitter feed and noted that not only was she being courted by pop tastemaker Perez Hilton, but she\u2019s also been hanging out with in the studio with Lil\u2019 Wayne. This kind of thing never happened to Leon Jackson. It was obvious that Cher was special from her first audition, where she decided to perform a remix of Soulja Boy\u2019s \u201cTurn My Swag On\u201d. (The following week the obscure track leapt up the UK charts \u2013 more than 14 million people have now watched the audition on YouTube.) She calls her music \u201cSwag Pop,\u201d but that doesn\u2019t even come close to describing the furious energy of what she\u2019s been working on. Yes, she\u2019s still rapping, faster and more aggressively, and she\u2019s fed in a lot of urban influences but it\u2019s all got a kind of ingenious, princessy pop edge. \u201cI like to show every single side of me,\u201d she says, huddled in her manager\u2019s jacket as she smokes outside the studios. \u201cIt\u2019s complicated, but <em>The X Factor<\/em> was the best time of my life,\u201d she says.<br \/>\n<strong><br \/>\nAre you happy with life at the moment? <\/strong><br \/>\nWell, when I was about 15, I begged my mum to pay for a photoshoot. She never had the funding to take me to go and get a portfolio done, so I never got it done. And today I\u2019ve done a photoshoot, just like that, because I\u2019ve been asked to do it.<br \/>\n<strong><br \/>\nThe red hair suits you \u2013 why did you decide to get it?<\/strong><br \/>\nI wanted something that would sort of represent me, that\u2019s fiery and outgoing. So I thought a bit of a red would do me good.  I want to get my nose pierced too. I might try a fake one and see how it goes.<br \/>\n<strong><br \/>\nYou seem to be having fun playing with your image. <\/strong><br \/>\nI want to go for something completely different. I\u2019d just like people to see me as me. What\u2019s the point in comparing?<br \/>\n<strong><br \/>\nThere\u2019s lots of different moods on the album, but is it an R\u2019n\u2019B sound generally? How would you define \u201cSwag Pop\u201d to us? <\/strong><br \/>\nIt will work in the clubs. It\u2019s feel-good music, I think. It just signifies everything I\u2019m about.<\/p>\n<p><strong>Who has been your favourite collaborator so far?<\/strong><br \/>\nI love RedOne. He made me feel like I was part of a family. And I have so much respect for him. He just wanted to make good music, and that\u2019s it.<\/p>\n<p><strong>Where do you want to be in a year\u2019s time?<\/strong><br \/>\nI want to be able to say that I made No 1. No matter how hard it\u2019s gonna be for me, as long as I get my number one I\u2019ll be the happiest person alive.<\/p>\n<p><strong>What\u2019s one rumour about you that\u2019s really pissed you off?<\/strong><br \/>\n Just crappy stuff about relationships, boys. But I\u2019ve never been deeply in love with someone. <\/p>\n<p><strong>You\u2019re 18 in a couple of months \u2013 what are you doing?<\/strong><br \/>\nI\u2019m cooking up a really nice party. Here. I may have a birthday week. So I\u2019ll have a party and take a few friends to some deserted place where nobody can find us. What\u2019s one thing that you think people don\u2019t know about you? Well, I\u2019m just a normal 17-year-old girl and I do have major feelings. Sometimes things that people say do really affect me, whether it\u2019s about the way I look, or the way that I\u2019m acting. It can get me really stressed out. And it\u2019s like, give me a little break. A week of somebody being nice to me would be lovely. That\u2019s the thing that I want to get across. And it\u2019s about my music, and I can\u2019t wait for people to hear it.<\/p>\n<p>Photography: Aitken Jolly<br \/>\nFashion: Julia Sarr-Jamois<br \/>\nWords: Adam Welch<\/p>\n<p><em>This article first appeared in <\/em>Wonderland <em> Issue 26, April\/May 2011 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forget everything you think you know about Cher Lloyd, the pint-sized starlet from Malvern, Worcestershire, who, out of nowhere, introduced Soulja Boy and swagger to The X Factor last year. Forget the ripped jeans and asymmetric haircuts;\u00a0forget the Cheryl Cole comparisons; forget the tabloid sniping and gipsy jibes on Twitter. Because despite all the bullshit [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":691,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[9419],"tags":[261,259,256,29,50,260,262,258,263,264,116,257],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cher Lloyd | Wonderland<\/title>\n<meta name=\"description\" content=\"Cher Lloyd.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wonderlandmagazine.com\/2011\/06\/28\/cher-lloyd\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cher Lloyd | Wonderland\" \/>\n<meta property=\"og:description\" content=\"Cher Lloyd.\" \/>\n<meta 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