{"id":6490,"date":"2012-03-29T17:22:15","date_gmt":"2012-03-29T17:22:15","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=6490"},"modified":"2012-03-29T17:34:33","modified_gmt":"2012-03-29T17:34:33","slug":"aino-vainio-i-know-why-no","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2012\/03\/29\/aino-vainio-i-know-why-no\/","title":{"rendered":"Aino Vainio &#8211; I KNOW WHY NO"},"content":{"rendered":"<p><a href=\"http:\/\/www.iknowwhyno.com\">Aino Vainio<\/a> is one Finland\u2019s most promising young designers &#8211; her newest knitwear collection <em>I Know Why No <\/em> is a hand-coloured and delicate spring ensemble, inspired, she claims, by films <em>Waterworld, Mad Max, Lost Boys<\/em> and Andy Warhol&#8217;s artwork for the seminal <em>Velvet Underground &#038; Nico<\/em> LP. Vainio was keen to pick through her techniques with <em>Wonderland<\/em>.<\/p>\n<p><div id='gallery-1' class='gallery galleryid-6490 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-431.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-431-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-412.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-412-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-423.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-423-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-413.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-413-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-401.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-401-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-391.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-391-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-371.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-371-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-361.jpg'><img width=\"345\" height=\"483\" src=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-361-345x483.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n<!--more--><\/p>\n<p><strong>Tell us a bit about your background and how you came to be a designer. <\/strong><\/p>\n<p>The influence of my family has been important. Both my parents have regular jobs but they have always been into art and design. I also have two older brothers who are really into music. As a kid I got to travel quite a bit with my parents and go to exhibitions all over the world. This made me want to become an artist, but as a teenager I got really into clothes and fashion. Back then during the grunge phase I was buying all the clothes that I could. It was then that I figured out that design could be something creative &#8211; so I went onto study fashion. <\/p>\n<p><strong>What have been the key influences on your work? <\/strong><\/p>\n<p>Lots of different things. One of my first favourite designers was Vivienne Westwood. I am also influenced by punk and other subcultures from the nineties. There were also lots of movies, too, like <em>Lost Boys<\/em>, <em>Blade Runner<\/em>, <em>Grease<\/em> and Madonna in <em>Desperately Seeking Susan<\/em>. Twin Peaks has also been influential.  <\/p>\n<p><strong>What would you say to someone who hadn&#8217;t seen your work before? <\/strong><\/p>\n<p>The pieces are all handmade and knit from bamboo, cotton and wool. I dye most of the yarns myself. I have been concentrating mainly on the knits that have become my trademark. <\/p>\n<p><strong>What elements inspired you your latest collection <em>I Know Why No<\/em>?<br \/>\n <\/strong><br \/>\nIt&#8217;s about aesthetic destruction and I take that to mean that things don&#8217;t have to be so perfect. I was looking for the beauty of imperfection where things are a little bit rusty and falling apart. It is also inspired by friendship and love, which came from my friends and the people I enjoy working with. Movies and music remain a constant source of inspiration. I had <em>Waterworld, Mad Max, Lost Boys<\/em> and the cover of the <em>Velvet Underground &#038; Nico<\/em> album in mind for my latest collection.  My friends and I meet up as part of a film club every week, where we watch lots of Jim Jarmusch, who I also find inspiring. <\/p>\n<p><strong>Some of your items have been worn by Finnish popstars like Jenni Vartiainen. What other celebrities have worn your clothes? <\/strong><\/p>\n<p>Mainly Finnish people at the minute. The popstar Manna, Finnish TV personalities Maria Veitola and street style photographers and fashion journalists like Liisa Jokinen and Sally Raeste. <\/p>\n<p><strong>Who would you most like to design for? <\/strong><\/p>\n<p>Anyone could wear my stuff, but have to have strong personalities to carry the knits off well. A lot depends on the styling, too, of course. I have already sent knits to Bj\u00f6rk and Juliette Lewis &#8211; PJ Harvey, Patti Smith and Kim Gordon are also on my list. I&#8217;d like to see some men wearing my knits. Musicians like Iggy Pop, Dave Gahan and Thom Yorke would be good.  <\/p>\n<p><strong>What can the fashion world expect from Aino Vainio in the future? <\/strong><\/p>\n<p>I aim to have a different and more commercial range and have my pieces knit by others. I would also like to collaborate with a bigger brand, such as the Finnish company Marimekko. I will be participating in the Helsinki Fresh show with other young Finnish designers in Berlin. I would also like to make more jewellery and do some costume design for films.  <\/p>\n<p><em>Words: Gareth Rice<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aino Vainio is one Finland\u2019s most promising young designers &#8211; her newest knitwear collection I Know Why No is a hand-coloured and delicate spring ensemble, inspired, she claims, by films Waterworld, Mad Max, Lost Boys and Andy Warhol&#8217;s artwork for the seminal Velvet Underground &#038; Nico LP. Vainio was keen to pick through her techniques [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6497,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[9418],"tags":[1947,35,93,1316,1949,1950,1948,788,1078],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aino Vainio - I KNOW WHY NO | Wonderland<\/title>\n<meta name=\"description\" content=\"Aino Vainio - I KNOW WHY NO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wonderlandmagazine.com\/2012\/03\/29\/aino-vainio-i-know-why-no\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aino Vainio - I KNOW WHY NO | Wonderland\" \/>\n<meta property=\"og:description\" content=\"Aino Vainio - I KNOW WHY NO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wonderlandmagazine.com\/2012\/03\/29\/aino-vainio-i-know-why-no\/\" \/>\n<meta property=\"og:site_name\" content=\"Wonderland\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WonderlandMagazine\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-29T17:22:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-03-29T17:34:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.wonderlandmagazine.com\/uploads\/2012\/03\/Picture-391.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"829\" \/>\n\t<meta property=\"og:image:height\" content=\"604\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Wonderland Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wonderlandmag\" \/>\n<meta name=\"twitter:site\" content=\"@wonderlandmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wonderland Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wonderlandmagazine.com\/2012\/03\/29\/aino-vainio-i-know-why-no\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wonderlandmagazine.com\/2012\/03\/29\/aino-vainio-i-know-why-no\/\"},\"author\":{\"name\":\"Wonderland Staff\",\"@id\":\"https:\/\/www.wonderlandmagazine.com\/#\/schema\/person\/6dc3b150149b9a6c43bd0d6277c3c000\"},\"headline\":\"Aino Vainio &#8211; 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