{"id":63329,"date":"2016-01-14T15:59:32","date_gmt":"2016-01-14T15:59:32","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=63329"},"modified":"2017-07-25T11:19:21","modified_gmt":"2017-07-25T11:19:21","slug":"60-seconds-wan-hung-cheung","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2016\/01\/14\/60-seconds-wan-hung-cheung\/","title":{"rendered":"60 Seconds With Wan Hung"},"content":{"rendered":"
We took a look at Wan Hung’s AW16 collection and got the chance to find out a little more about him.<\/p>\n
<\/a><\/p>\n What was the starting point for the collection?<\/strong><\/p>\n I was inspired by a performance I saw in Sadler’s Wells called Sutra<\/em>. Basically I think the concept is that we\u2019re living in a society with lots of limitations. So how can we free ourselves and preserve our innocence and purity? So I did research on Interstellar<\/em> and Transformers<\/em> which is where I got the idea of the 3-d cutting on the collar and the lapel.<\/p>\n What is your favourite detail from the collection?<\/strong><\/p>\n The 3-d cutting is really refined. I kinda want my client to have a unique point – kind of showing off but not so obviously.<\/p>\n Who are you designing for?<\/strong><\/p>\n First of all, myself! I believe in the theory that outside in the world there are people thinking like me \u2013 there are a million people like me. That bunch of people are the ones I\u2019m designing for. Very refined, very quiet in a way but also very powerful inside. If you take a celebrity…I would say Hurts, the band. They are who I\u2019m aiming for because in\u00a0their videos and shows it\u2019s nothing too crazy but it\u2019s very refined and attractive.<\/p>\n So were Hurts on the stereo when you were designing? What were your top three songs to play in the studio?<\/strong><\/p>\n One of my favourite songs is \u2018Silver Lining\u2019 but then it got too much. Then I listened to a lot of \u2018Wonderful Life\u2019 and pretty much every song from their new album.<\/p>\n Where did you study?<\/strong><\/p>\n CSM, with a BA in print. I graduated in 2014 so this is only my third collection?<\/p>\n How do you move from one collection to the next? Do you scrap it all each time or try and build?<\/strong><\/p>\n I try to build little by little. But for the first few collections I wanted to have a really na\u00efve strategy which was not to listen too much to buyers or press. I just wanted to do whatever crossed my mind during that period but with my favourite materials and techniques (which are hem work and Swarovski). After these two collections I got a lot of feedback (people either hate it or love it). So, I did Shanghai Fashion Week in October last year and then after that I took a week off just talking to myself and reviewing all the feedback and all the things I\u2019ve heard from previous collections. Then I did a whole branding refreshment. So what you see now is a completely new direction and I think I\u2019ve found my own language in the industry already. I want to develop my language little-by-little, I don\u2019t want to show it all at once \u2013 that might be too much going on. I think it will be interesting for people to see a brand growing slowly.<\/p>\n