{"id":63326,"date":"2016-01-14T16:04:10","date_gmt":"2016-01-14T16:04:10","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=63326"},"modified":"2017-07-25T10:52:25","modified_gmt":"2017-07-25T10:52:25","slug":"y-3-going-galactic","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2016\/01\/14\/y-3-going-galactic\/","title":{"rendered":"Y-3 Are Going Galactic"},"content":{"rendered":"<p>Teaming up with Virgin Galactic, Y-3 have designed clothing for the world&#8217;s first commercial spaceline.<!--more--><\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2016\/01\/Y-3.VG_.Flight-Boot-Cinemagraph.gif\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-63328\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2016\/01\/Y-3.VG_.Flight-Boot-Cinemagraph.gif\" alt=\"Y-3.VG.Flight Boot Cinemagraph\" \/><\/a><\/p>\n<p>Forget streetwear, we&#8217;re into spacewear now. Collaborative adidas and Yohji Yamamoto label, Y-3, have teamed up with Virgin Galactic to create the official apparel of the world&#8217;s first commercial spaceline.<\/p>\n<p>Unveiled in New Mexico at Spaceport America, Virgin Galactic&#8217;s space terminal (it&#8217;s like the future, right?) the prototypes of the flight-suit and boots look pretty sharp. With Yamamoto&#8217;s style smarts and adidas&#8217; technical know how, the two have created flight-suits that support a pilot&#8217;s natural position and the boots have been created with adiPRENE and TRAXION for super grip and shock absorption. Major. As if that wasn&#8217;t enough, there&#8217;s even a jacket that&#8217;s already been distributed to those who will be on the first flight.<\/p>\n<p class=\"p1\">Lawrence Midwood, Senior Director of Design at Y-3 said, &#8220;It has been a real honour to develop this product. At Y-3 we are fascinated by innovation and are\u00a0 continually looking to evolve, to progress and to\u00a0 challenge\u00a0 the\u00a0 ordinary,\u00a0 and\u00a0 this\u00a0 collaboration\u00a0 has\u00a0 enabled us to do so in a\u00a0 truly unique way. Space travel is one of the most exciting developments of our generation and\u00a0 working so closely\u00a0 with\u00a0 Adam\u00a0 and\u00a0 the\u00a0 team\u00a0 at\u00a0 Virgin\u00a0 Galactic\u00a0 has been\u00a0 thoroughly exciting, challenging and rewarding.&#8221;<\/p>\n<p class=\"p1\">Adam Wells, Head of\u00a0 Design at Virgin Galactic, added, &#8220;Our\u00a0 evolution\u00a0 into\u00a0 a\u00a0 fully-functioning spaceline presents unprecedented opportunities to create original designs in support of our unique customer experience. Together with Lawrence and the incredibly talented team at Y-3, we will explore the potential to create innovative apparel and accessories &#8211; both for our staff and for our pioneering customers\u00a0 &#8211; that is\u00a0 appropriately\u00a0 functional\u00a0 and\u00a0 fit-for-purpose,\u00a0 is\u00a0 thoughtfully\u00a0 and\u00a0 elegantly\u00a0 crafted, and\u00a0 is\u00a0 fulfilling\u00a0 and\u00a0 fun\u00a0 to\u00a0 wear\u00a0 and\u00a0 use.&#8221;<\/p>\n<p class=\"p1\">Get ready for lift off with Y-3.<\/p>\n<p class=\"p1\"><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2016\/01\/Y-3.VG_.Flight-Suit-Cinemagraph.gif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-63338\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2016\/01\/Y-3.VG_.Flight-Suit-Cinemagraph.gif\" alt=\"Y-3.VG.Flight Suit Cinemagraph\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teaming up with Virgin Galactic, Y-3 have designed clothing for the world&#8217;s first commercial spaceline.<\/p>\n","protected":false},"author":4,"featured_media":63338,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9416,9418],"tags":[540,8002,1110,8001],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Y-3 Are Going Galactic | Wonderland Magazine<\/title>\n<meta name=\"description\" content=\"Teaming up with Virgin Galactic, Y-3 have designed clothing for the world&#039;s first commercial spaceline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wonderlandmagazine.com\/2016\/01\/14\/y-3-going-galactic\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Y-3 Are Going Galactic 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