{"id":60854,"date":"2015-11-23T18:44:28","date_gmt":"2015-11-23T18:44:28","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=60854"},"modified":"2016-09-22T14:26:42","modified_gmt":"2016-09-22T14:26:42","slug":"7-wonders-best-gucci-moments-ever","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2015\/11\/23\/7-wonders-best-gucci-moments-ever\/","title":{"rendered":"7 Wonders:  The Best Gucci Moments Ever"},"content":{"rendered":"<p>We take a look at the standout moments from the history of our fave\u00a0brand.<!--more--><\/p>\n<p>Alessandro Michele, who was recently awarded the BFC\u2019s International Designer award for his universally beloved work, has revitalised Gucci in the last year with this poet-dreamer aesthetic and we\u2019ve loved every minute of it. But any fashion-lover worth their salt will know that one of the brand\u2019s previous saviours was the legendary, unbuttoned, sexed-up designer-come-director, Tom Ford. Before he and his perfectly tailored power-lapels came to the brand back in the 1990s, it was in dire need of some spicing up and it was Ford that made Gucci the global player we know it as today.<\/p>\n<p>So, we thought it was about time to celebrate the best Gucci moments not just of the past year, but of <em>all time<\/em>. Well, mostly from the last twenty five years. But hey, we\u2019re millennials!<\/p>\n<p><strong>1953<\/strong><\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/11\/Screenshot-227.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-60855\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/11\/Screenshot-227.jpg\" alt=\"Screenshot (227)\" \/><\/a><\/p>\n<p>Time for a little bit of fashion history 101: This was the year that the world first saw the Gucci horsebit loafer that we all know and love so much. Back when Gucci were more a leather-firm than a fashion house, they produced this equestrian-inspired slip on that has since been one of the clearest signifiers of jet-set grade wealth there is: from red-socked Sloaneys to Italian playboys and everyone in-between, the Gucci loafer is as classic as they come.<\/p>\n<p><strong>AW 1995<\/strong><\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/11\/Screenshot-228.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-60856\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/11\/Screenshot-228.jpg\" alt=\"Screenshot (228)\" \/><\/a><\/p>\n<p>Though this wasn\u2019t Tom Ford\u2019s first collection at the helm of Gucci, it was certainly the first to make a splash. Having failed to hit headlines in his first two seasons at the brand, Ford thought it was time to go all-or-nothing for A\/W \u201995: \u201cI could have sent anything down that runway. I had a moment where nobody was looking at anything I did,\u201d claimed Ford. The gamble paid off, and Ford\u2019s velvet hip-hugging creations proved a turning point for the brand. Bye-bye softly feminine knits, hello sexy glamour; the Tom Ford look was born.<\/p>\n<p><strong>SS 1996<\/strong><\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/11\/Screenshot-229.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-60857\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/11\/Screenshot-229.jpg\" alt=\"Screenshot (229)\" \/><\/a><\/p>\n<p>Picking up where the sex-appeal\u00a0train left off, this season was another killer one for Tom Ford: it featured slinky white cutout dresses in seductive jersey that were critically lauded by the Fashion Press. For everyone else, it was Kate Moss\u2019 almost-topless catwalk turn for the brand that season that has been embedded into pop-culture memory \u2013 and doubtless innumerable Tumblr dashboards.<\/p>\n<p><strong>AW 2002<\/strong><\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/11\/100062649-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60858\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/11\/100062649-1.jpg\" alt=\"100062649 (1)\" \/><\/a><\/p>\n<p>It was a Gothic extravaganza this time at Gucci, as Ford presented a series of looks in black: black eyeshadow, black fur, black ankle-strap heels. Basically black everything. It was the rock chick but sexed up like you\u2019ve never seen her\u00a0before. After all this is Ford we\u2019re talking about, not Hedi Slimane, so expect a crucifix necklace gracing a plunging neckline rather than laddered skinny jeans and a leather Perfecto.<\/p>\n<p><strong><em>That<\/em> Controversial Ad 2003<\/strong><\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/11\/screen-shot-2013-06-14-at-15-23-03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60859\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/11\/screen-shot-2013-06-14-at-15-23-03.jpg\" alt=\"screen-shot-2013-06-14-at-15-23-03\" \/><\/a><\/p>\n<p>Anyone familiar with Ford\u2019s perfume and cologne adverts in recent years will know that he takes the phrase \u201cSex Sells\u201d at face value \u2013 think muscled, unrealistically gorgeous men and women pouring huge bottles of \u00a3200 perfume over each other whilst relishing a suspiciously phallic cigar. Well, nothing he does will ever be quite as racy as Mario Testino\u2019s iconic campaign image for Gucci in 2003 that pretty much consisted of an oiled-up model with a G shaved into her pubic hair. Yep, branding reached new half-problematic\/half-glorious heights with this exceptionally controversial piece of marketing that cemented Gucci\u2019s status as the sexiest fashion house around.<\/p>\n<p><strong>AW &#8217;15 Menswear<\/strong><\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/11\/guc_0206.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-60860\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/11\/guc_0206-683x1024.jpg\" alt=\"guc_0206\" \/><\/a><\/p>\n<p>Fast forward to the Gucci of today that we can\u2019t get enough of. Alessandro Michele, former head of accessories at the brand, reportedly had ten days to create this collection after Frida Giannini left the house unexpectedly. In that jaw-droppingly short period of time, Michele conceived of the current Gucci aesthetic and the brand\u2019s luxury jet-setter look was replaced with an altogether more interesting one: the velvet-clad dandy poet who wears bows on his blouses and swans around in elegantly flapping flares. And so, it began.<\/p>\n<p><strong>\u00a0AW &#8217;15<\/strong><\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/11\/Look-3_27W0903.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-60861\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/11\/Look-3_27W0903-682x1024.jpg\" alt=\"Look-3_27W0903\" \/><\/a><\/p>\n<p>After Michele got warmed up with the menswear this season, he really got going for the main event: this was the collection that launched a thousand bookish-sexy-librarian looks. From those endlessly impractical but sort-of-wonderful furry loafers (which were utterly sold out <em>everywhere<\/em>) to the Margo Tenenbaum coats that had us all watching our Wes Anderson favourites again, this show announced Gucci as the exotic skinned, wide trouser filled 70s fest that we all know and love. If you\u2019re wondering why you\u2019re suddenly considering flares again when you thought you would be in skinny jeans forever, Alessandro Michele for AW15 is the reason.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We take a look at the standout moments from the history of our fave\u00a0brand.<\/p>\n","protected":false},"author":4,"featured_media":60863,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9402,9418],"tags":[3204,1059],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Wonders: The Best Gucci Moments Ever | Wonderland Magazine<\/title>\n<meta name=\"description\" content=\"We take a look at the standout moments from the history of our fave brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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