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<\/a><\/p>\nHaving well and truly captured the attention of the US and Canada, Toronto-based Allie X is now launching in the UK. This is eXtremely good news, as, firstly, Allie X is one of the pop world\u2019s most electrifying and promising talents for 2016, and secondly, it\u2019s about bloody time we got in on the action.<\/p>\n
Since blasting out into the world with the perfectly crafted, glimmering \u2018Catch\u2019 at the end of 2014, Allie X has been making serious waves internationally. Even Katy Perry was sharing her \u201cobsession\u201d with \u2018Catch\u2019 over on Twitter, hailing it her \u201cspring jam\u201d to her 50+ million followers. She then spent the remaining part of 2014 and 2015 solidifying her extremely-good-pop-star-in-waiting reputation, and importantly, adding consistency to her CV with the likes of further tracks \u2018Prime\u2019 and \u2018Bitch\u2019.<\/p>\n
Now things are gearing up a notch with the impending release of the \u2018Catch EP\u2019 in Europe, and the brand new lyric video for \u2018Catch\u2019 signified that the song is about to get the proper UK launch it deserves. With much more to come in 2016, we get the feeling it\u2019s going to be hard to miss Allie X. With that in mind, Wonderland has a chat with Allie X to \u2018catch\u2019 up with where she\u2019s at, and in the process discuss how to avoid that female trap of being seen as \u201cjust a voice\u201d, her love for key changes, and find out what the \u2018X\u2019 is all about.<\/p>\n
Earlier in your career, you found success within Toronto’s indie music scene. What prompted your move out to Los Angeles?<\/strong><\/p>\n I got a publishing deal, that was the main factor. I had been planning on making the move for some time, but needed $.<\/p>\n \u00a0<\/strong>As you’ve shifted from Toronto to LA, you’ve also shifted from indie to a pop sound. What does pop mean to you and how does it inform your own music?<\/strong><\/p>\n In my opinion, pop means something has a mass appeal, to the point where it breaks into popular culture. For me that is a goal, and I do consider myself an aspiring pop artist. I love huge soaring melodies, I write verse\/pre\/chorus structures.\u00a0If I could I would key change at the end of every song. That said, I understand that for music to make it to the masses sometimes it becomes very generic and very stupid. I never want to succumb to that. Like\u00a0many other artists in this “blog pop” genre, my goal is to push the boundaries of sound\/lyric\/melody in pop music, while staying true to what is satisfying\/therapeutic to me.<\/p>\n In previous interviews you have mentioned teaching yourself about sound production and design. How have these skills changed the way you write music?<\/strong><\/p>\n Yes I taught myself to use Ableton Live. I believe at least preliminary knowledge of one of these programs (Logic, Pro Tools, Ableton etc) is very important to artists these days, especially females, who are often considered “just a voice”.\u00a0When I learned the vocabulary and terminology of production, I was finally able to #Xpress the sound I was hearing in my head.<\/p>\n You have referred to the ‘X’ in your name as the unknown variable used in algebra. What does this ‘X’ represent for you?<\/strong><\/p>\n Many things.\u00a0Some I haven’t figured out yet.\u00a0Currently the most significant to me is the anonymity it represents. X is the identity I take on a journey to find the missing parts of myself.\u00a0X gives me the ability to wipe the slate clean, and the freedom to live in a world that I can create myself as who ever I want to be.<\/p>\n