{"id":59418,"date":"2015-10-23T13:39:07","date_gmt":"2015-10-23T13:39:07","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=59418"},"modified":"2015-10-23T13:39:07","modified_gmt":"2015-10-23T13:39:07","slug":"burberry-campaign-shoot-streaming-snapchat-now","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2015\/10\/23\/burberry-campaign-shoot-streaming-snapchat-now\/","title":{"rendered":"Watch Burberry&#8217;s Campaign Shoot on Snapchat NOW"},"content":{"rendered":"<p>The British super-brand are making history today with a campaign stream on Snapchat.<!--more--><\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/10\/Screen-Shot-2015-10-22-at-17.25.34.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-59420\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/10\/Screen-Shot-2015-10-22-at-17.25.34.jpg\" alt=\"Screen Shot 2015-10-22 at 17.25.34\" \/><\/a><\/p>\n<p>Snapchat&#8217;s for more than just selfies with rainbow effect selfies you know. Continuing on from their groundbreaking use of the app to showcase parts of their SS16 show in September, Burberry are sharing their campaign shoot on the social media platform <em>right now<\/em>.<\/p>\n<p>The campaign footage \u2013 shot by legendary fashion photographer Mario Testino and featuring newcomers like Misha Hart and Ruth Bell \u2013 is available exclusively for Burberry\u2019s Snapchat followers for 24 hours only before it disappears: and we\u2019re over halfway through so get following\u00a0Burberry if you haven\u2019t already.<\/p>\n<p>The immediacy of this innovative presentation clearly appeals to Creative Director, Christopher Bailey, who said, \u201cwe wanted to play with the traditional format of an advertising campaign to make it much more immediate and accessible just as we did with our runway show last month.\u201d The ever-current Testino added that \u201cwith the Snapchat Campaign we are hoping to change the way in which the industry traditionally views and treats fashion campaigns, opening up a completely new way of capturing and sharing content \u00ad with the result being much more instant and genuine.\u201d It all sounds \u2013 and looks \u2013 good to us, but it\u2019ll be gone before you know it.<\/p>\n<p><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/10\/574A15EC-CBB1-4D64-A86A-6964009A67A0.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-59419\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/10\/574A15EC-CBB1-4D64-A86A-6964009A67A0.jpg\" alt=\"574A15EC-CBB1-4D64-A86A-6964009A67A0\" srcset=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/10\/574A15EC-CBB1-4D64-A86A-6964009A67A0.jpg 798w, \/\/media.wonderlandmagazine.com\/uploads\/2015\/10\/574A15EC-CBB1-4D64-A86A-6964009A67A0-768x276.jpg 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/a><\/p>\n<p><em>Search Burberry from Snapchat\u2019s \u2018Discover\u2019 section to follow the coverage<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The British super-brand are making history today with a campaign stream on Snapchat.<\/p>\n","protected":false},"author":4,"featured_media":59422,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9418],"tags":[2920,7592],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Watch Burberry&#039;s Campaign Shoot on Snapchat NOW<\/title>\n<meta name=\"description\" content=\"The British super-brand are making history today with a campaign stream on Snapchat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wonderlandmagazine.com\/2015\/10\/23\/burberry-campaign-shoot-streaming-snapchat-now\/\" \/>\n<meta property=\"og:locale\" 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