{"id":58899,"date":"2015-10-14T10:00:20","date_gmt":"2015-10-14T10:00:20","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=58899"},"modified":"2015-10-15T13:25:38","modified_gmt":"2015-10-15T13:25:38","slug":"introducing-kutula","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2015\/10\/14\/introducing-kutula\/","title":{"rendered":"Introducing:  Kutula"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">We chat to Arts University College of Bournemouth-trained designer Jimi Herrtage, who, researching his unisex line, mined the underground art scenes of Johannesburg (Joburg), South Africa.<\/span><!--more--><\/p>\n<p class=\"p1\"><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/10\/MG_9343.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-58918\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/10\/MG_9343-683x1024.jpg\" alt=\"_MG_9343\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Talk a little bit about your trip to South Africa &#8211; how did it end up inspiring your spring line?<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We were coming up with the concept of a new brand\/label with some substance or idea behind it. I was actually going to South Africa for the New Year with friends. I started off near Durban, did a safari, then went down to Cape Town, then to Joburg. I quite naively and arrogantly assumed that SA didn\u2019t have a lot going on and I was completely wrong. It\u2019s got so much going on, culturally, musically, across the arts. I was really impressed with the music and the arts, and I noticed the general resurgence of youth culture since the Apartheid and the integration in all these different places.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">When we came back [to London], we were trying to come up with this idea and I had this idea that I wanted to do a sort of lifestyle brand. I wanted to travel around the world, If I could travel as much as possible that would be great, and find new talent and give them a platform all over the world. We decided South Africa would be a good place to start. \u201cKutula&#8221; means peace in Zulu, so we\u2019re kinda a peaceful positive movement \u2013 I wanted to start something that was positive because everything can be quite depressing in the papers and just for my own sanity it would be nice to try and find interesting, cool stuff to report on.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">That was the inspiration behind the clothes &#8211; kind of urban cammo. It\u2019s kind of our army of peace, unites everyone and on the website we have an army section where we interview everyone we find.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>It\u2019s a pretty unique way of starting a brand \u2013 it\u2019s not from a luxury grounding. It\u2019s more about ideas and grass roots talent\u2026<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">When we shot the campaign, we used a lot of South African models after doing a lot of research and Facebook stalking: we found models out there, we found stylists, we brought a photographer out with us (Roo Lewis, who is fantastic &#8211; I think he\u2019s done some work with Wonderland before). Then a couple of models from the UK (friends of mine) came out and joined us and we went on a bit of a road trip to Africa Burns, which is like SA\u2019s answer to Burning Man. We literally documented that and I thought that could be our first magazine. Our first zine.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We had an amazing time there and met some incredible people. The whole gifting thing is awesome. If you\u2019re hungry, people will feed you and if you want to party, they\u2019ll help you party. I\u2019ve become obsessed with South Africa. My girlfriend is South African. I would live there if the internet was faster &#8211; but I can\u2019t get anything done there.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>So you studied at Bournemouth College. Tell us about your time travelling after graduating.<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I studied illustration. I didn\u2019t get an enormous amount from it. It was one of those courses where you had three lectures a term, so you didn\u2019t have much to do, so I started drawing on t-shirts and printing them. That was all inspired by music and clubland culture, because I DJ\u2019d for the last ten years.<b>\u00a0<\/b><\/span><\/p>\n<p class=\"p1\"><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/10\/MG_9204.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-58920\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/10\/MG_9204-1024x683.jpg\" alt=\"_MG_9204\" \/><\/a><\/p>\n<p class=\"p1\"><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/10\/MG_8977.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-58921\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/10\/MG_8977-683x1024.jpg\" alt=\"_MG_8977\" \/><\/a><\/p>\n<p class=\"p1\"><a href=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/10\/MG_8121.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-58922\" src=\"\/\/media.wonderlandmagazine.com\/uploads\/2015\/10\/MG_8121-1024x683.jpg\" alt=\"_MG_8121\" \/><\/a><\/p>\n<p class=\"p1\"><em>All\u00a0Clothes by <a href=\"http:\/\/www.kutula-army.com\/\">Kutula<\/a>. Follow Kutula on <a href=\"https:\/\/instagram.com\/kutulaarmy\/\">Instagram<\/a>.<\/em><\/p>\n<p class=\"p1\">\n","protected":false},"excerpt":{"rendered":"<p>We chat to Arts University College of Bournemouth-trained designer Jimi Herrtage, who, researching his unisex line, mined the underground art scenes of Johannesburg (Joburg), South Africa.<\/p>\n","protected":false},"author":4,"featured_media":58918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9418],"tags":[7542],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing: Kutula | Wonderland Magazine<\/title>\n<meta name=\"description\" content=\"We chat to Arts University College of Bournemouth-trained designer Jimi Herrtage, who, researching his SS15 unisex line, mined the underground art scenes of Johannesburg (Joburg), South Africa.\" 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