{"id":55732,"date":"2015-09-11T16:18:36","date_gmt":"2015-09-11T16:18:36","guid":{"rendered":"http:\/\/www.wonderlandmagazine.com\/?p=55732"},"modified":"2015-09-11T16:29:08","modified_gmt":"2015-09-11T16:29:08","slug":"serge-denimes-releases-aw-15-collection-video","status":"publish","type":"post","link":"https:\/\/www.wonderlandmagazine.com\/2015\/09\/11\/serge-denimes-releases-aw-15-collection-video\/","title":{"rendered":"Serge DeNimes AW15 Campaign"},"content":{"rendered":"<p>Streetwear brand Serge DeNimes drops a promotional video for their AW15 campaign.\u00a0<!--more--><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/134293863\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/134293863\">Serge DeNimes AW15 Campaign<\/a> from <a href=\"https:\/\/vimeo.com\/sergedenimes\">Serge DeNimes<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>Renowned for their printed jersey basics and jewelry, Serge DeNimes was founded a few years ago by <i>Made in Chelsea<\/i>&#8216;s most stylish guy, Oliver Proudlock. Always overshadowing his more traditionally clobbered mates on the show with his experimental dress-sense &#8211; big hats, boldly patterned tailoring and the topknot are all staples &#8211; Proudlock&#8217;s latest collection builds on much of what we&#8217;ve seen before from the brand: mainly graphic-heavy t shirts, sweats and jackets.<\/p>\n<p>The video for the A\/W 15, called &#8216;Concrete Jungle&#8217;, is shot against a backdrop of darkly lit, starkly urban, city-scapes (no surprises there) firmly entrenching Serge in the streetwear genre. Current-feeling motifs like hieroglyphic-style symbols are repeated throughout much of the collection, running vertically down sweat shirts with matching pants, or across the back of a black bomber jacket. The pieces are shot and styled simply, with black denim and often with branded snapbacks or one of Serge&#8217;s trademark necklaces.<\/p>\n<p>The \u00a0look book itself shows a few stand out pieces like the wool aviator jacket with a shearling collar and a black hoodie with a sculptured and gathered neckline that echoes the dark vision of designers like Rick Owens. In essence then, it&#8217;s another wearable collection from Serge DeNimes with just enough design flair to remain subtly directional, and it&#8217;s certainly at home amid the concrete jungle from which it takes its name.<\/p>\n<p><i>Serge DeNimes AW 15 drops on 14\/09\/2015<\/i><\/p>\n<p><b>WORDS<\/b>: Benji Walters<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Streetwear brand Serge DeNimes drops a promotional video for their AW15 campaign.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":55744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9418,9420],"tags":[5678,7376,7375],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Serge DeNimes AW15 Campaign | Wonderland Magazine<\/title>\n<meta name=\"description\" content=\"Streetwear brand Serge DeNimes drops a promotional video for their 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