![\"snoh\"](\"\/\/media.wonderlandmagazine.com\/uploads\/2014\/12\/snoh.jpg\")
<\/a><\/p>\nThe American Dream is something we’ve all been guilty of fantasising about isn’t it? Well Snoh’s living it. A Swedish singer living in Los Angeles, she’s gone from strength to strength, working with producer No I.D. (who’s been responsible for some tracks by Kanye and Rihanna, no less) and now having released her debut EP, she’s burst onto the scene in a haze of romantic lyricism and a surprising experience in her voice that would make the likes of Lana Del Rey squirm in her boots.<\/p>\n
See it for yourself in Snoh’s latest video ‘Bad Things’ featuring Common where she struts and deservedly takes centre stage. Truthfully we’re a bit bored of the sickly sweet girls in RnB and Snoh is the antidote with a twang of attitude and raw emotion cutting through each track. Most notably on ‘Fire’s All Around You’, which sounds ready for the climax of a film soundtrack with a luscious orchestral backing.<\/p>\n
So tell us, what is your first musical memory?<\/strong><\/p>\n Disney movies and Michael Jackson. I remember watching MTV a lot, and the making of “Thriller” is something I remember very clearly, I even had it recorded on VCR. I would watch it over and over again. I was simply magical to me.<\/p>\n Were you ever taught how to sing or play an instrument or did your musical interest just develop over time?<\/strong><\/p>\n I guess I taught myself how to sing, I would spend endless hours in my girl room back in Sweden playing a lot of Whitney Houston and Mariah Carey on repeat and try to sing like them! I would take my Walkman cassette recorder and sit in our apartment building to get some nice reverb and record myself. I would get occasional complaints form neighbours, but that didn’t stop me! I also took piano and drum lessons as a kid which gave me a cool general foundation in what I do.<\/p>\n What was the first live music you ever saw?<\/b><\/p>\n I was on stage myself before I ever saw anyone else, doing talent shows and school shows etc. But I do remember seeing Robyn performing in her early days and me being super inspired.<\/p>\n What’s it like being a Swedish girl in LA? What would you say has influenced you more nature or nurture?<\/b><\/p>\n Coming to LA was quite a cultural transition. In Sweden, we have something called “jantelagen” it translates to “The law of equality” in English. It means everyone is equally as good at everything, if you happen to be extra blessed in some type of way, whether it’s talent, financial status or beauty for example, proper etiquette is to downplay it to max. In LA its kind of the opposite, you big yourself up as much as you can at all times, which to this day is really hard for me to do. I probably won’t ever get too vocal about my own abilities. I always felt like I dreamed too big in Sweden but in LA, it’s like nothing! I am a very competitive person, I’m just not as loud about it as my American friends… Yet.<\/p>\n Your songs have a 90s feel, why do you think there’s been such a resurgence of the decade as of late?<\/b><\/p>\n I can only speak for myself really, I grew up hearing some of the best music ever made and it’s hard to not be inspired by it. I’ve seen the 90s fashion come back as well over the past 3 years or so. It all goes in circles I guess\u2026<\/p>\n