\n
\u00a0Tell us about your\u00a0customisation\u00a0bar…<\/strong><\/p>\n<\/div>\n\n
We\u2019ve always designed every\u00a0product as a custom product:\u00a0each model is built from the ground up, everything crafted just for that specific model. So doing individual custom pieces wasn\u2019t really that much of a leap, we just hadn\u2019t had a venue to do it before.\u00a0We think we\u2019ve created something that is\u00a0a great retail experience and one that let\u2019s people really engage with the brand. You get to\u00a0tell us\u00a0what inspires you, your style,\u00a0and\u00a0we walk through some different, curated options: what model, what\u00a0case, what finish, face, crown, band. In London and in Paris we\u2019ve got custom bar\u00a0\u201cbaristas\u201d\u00a0who are deep into our watches and they\u2019ll help you through the process. We then build the watch in the\u00a0store. You get to custom engrave the\u00a0caseback, and walk out with\u00a0a one-of-a-kind piece that\u00a0represents your style,\u00a0is very personal and\u00a0makes exactly the statement you want to make. It\u2019s super fun.<\/p>\n<\/div>\n
\n
\u00a0What do you hope to achieve for the brand by establishing yourself in London and Paris?<\/strong><\/p>\n<\/div>\n\n
It\u2019s\u00a0about getting introduced to consumers in those cities\u00a0in a bigger but more personal way, and it\u2019s also about trying some new retail ideas for Nixon. We\u2019ll learn a lot, about what the different consumers want and also about how the retail concepts work, what we should amplify and build on.\u00a0It\u2019s also great for retailers to get a better and more up-to-date look at Nixon, see us in action,\u00a0and\u00a0see a broader representation of the brand, on our terms.<\/p>\n<\/div>\n
\n
\u00a0Do you have plans to tackle other big cities?<\/strong><\/p>\n<\/div>\n\n
For sure.\u00a0The goal isn\u2019t to shift the business to a retail-centric model, but we think that having a retail presence in key cities helps us showcase the brand to consumers, and to retailers, with a more complete presentation. We are looking at other locations in Europe as well as in the US, and we have retail locations underway in Hong Kong, Melbourne and Sydney. We already have great businesses in those locations so it\u2019s about going deeper and taking the brand to the next level. We\u2019re\u00a0super\u00a0busy but we\u2019re stoked!<\/p>\n
<\/p>\n
www.nixon.com<\/p>\n
<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Nixon move their watches to London with a new flagship store in Carnaby, the capital’s coolest shopping destination<\/p>\n","protected":false},"author":4,"featured_media":38656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9418],"tags":[1415,827],"acf":[],"yoast_head":"\n
Nixon hits London | Wonderland Magazine<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n